How can businesses increase their revenue through localization?
In this blog post our goal is to demonstrate that localization is not just a supporting function: It is a strategic level for growth.
Businesses that invest in culturally resonant, localized experiences consistently see higher engagement, stronger customer loyalty, and increased revenue.
As language professionals, we’re uniquely positioned to drive that impact, whether this is for our professional profile or our clients.
Read until the end and explore how strategic localization delivers measurable results, backed by practical insights to help you champion localization as a revenue-driving force.
In this blog post our goal is to demonstrate that localization is not just a supporting function: It is a strategic level for growth.
Businesses that invest in culturally resonant, localized experiences consistently see higher engagement, stronger customer loyalty, and increased revenue.
As language professionals, we’re uniquely positioned to drive that impact, whether this is for our professional profile or our clients.
Read until the end and explore how strategic localization delivers measurable results, backed by practical insights to help you champion localization as a revenue-driving force.
1. Why Localization Drives Growth
Localization directly impacts business growth by enabling brands to deliver relevant, resonant customer experiences. Companies that localize thoughtfully show customers they’re seen and valued, leading to greater emotional engagement and loyalty. When users interact with products and content that feel tailored to their culture and language, trust increases and so do conversions.
That’s what Miguel Sepúlveda, one of our tutors involved in the Master in AI & Innovation for Localization, writes very often on his blog YoLocalizo.com.
Furthermore, he also adds that localization isn’t just linguistic but also strategic. When globalization teams align with marketing and product teams early on, they can shape the content and user experiences that resonate locally, resulting in more effective calls to action and higher retention rates. You can find more about the topic on globalization in this Miguel Sepúveda's post.
Moreover, localization also fuels global SEO: by adapting keywords, metadata, and even content structure to match local search behaviours, companies increase their visibility in regional markets. As stated on Semrush Blog, “Having an SEO localization strategy increases your traffic potential, keeps you ahead of your competitors, and fuels international growth”.
A properly localized site ranks higher in local search results, drives more qualified traffic, and reduces bounce rates. In short, localization enhances the entire customer journey, from discovery to decisions, making it one of the most powerful levers for international growth.
Some official stats
To explore further the above, we would like to share some compelling statistics from CSA Research and Nimdzi’s “Project Underwear” study that highlights the importance of localization in online shopping, for example:
These findings emphasize that investing in localization can lead to increased customer trust, engagement, and conversions, ultimately driving business growth.
- According to CSA Research, 60% of online shoppers rarely or never buy from English-only websites, 76% of consumers prefer purchasing products with information in their own language, and 40% of them will not buy from websites in other languages.
- The “Project Underwear” study by Nimdzi states that 90% of global users will ignore a product if it’s not in their native language. The study builds on the concept that consuming content in one’s native language is deeply personal, akin to the intimacy of wearing underwear. This effect shows that language is a fundamental factor in consumer decision-making.
These findings emphasize that investing in localization can lead to increased customer trust, engagement, and conversions, ultimately driving business growth.
2. ROI and Data Analysis
When investing in services like localization, we should also consider how much value we can get back from the money spent. That’s what it is usually called ROI, Return On Investment.
Localization ROI isn’t always immediate or purely financial, but it is often reflected in long-term value like improved customer retention, satisfaction, and increased lifetime value. It is possible to demonstrate localization’s impact by tracking metrics like:
Localization ROI isn’t always immediate or purely financial, but it is often reflected in long-term value like improved customer retention, satisfaction, and increased lifetime value. It is possible to demonstrate localization’s impact by tracking metrics like:
- Conversion rates and engagement before and after localization.
- Time-to-market improvements enabled by streamlined localization workflows.
- Cost per language vs revenue per region, helping determine efficiency.
- Reduced customer support queries in localized markets, which is an indicator of better comprehension and usability.
On the other hand, tracking localized SEO performances, such as bounce rate, time on page, and keyword ranking by region, offer valuable insight into market traction. As we have already mentioned, collaboration across departments is essential because language teams should work closely with product, marketing, and data teams to define shared KPIs and access relevant analytics.
Last, but not least, positioning localization as a data-driven growth enables, rather than just a cost center, is key to gaining buy-in and long-term investment.
3. Real-life examples
To deepen the topic we’re talking about in this blog post, we would like to add a few pieces of information about real-life successful examples of good localization.
In its article “The best localization examples (+15 micro-lessons)”, Lokalise explores the importance of working on localization when it comes to business growth.
Netflix offers a compelling example: the streaming giant’s approach to localization goes far beyond simply translating subtitles. It adapts content, marketing materials, and even platform features to meet the preferences and expectations of diverse audiences. Moreover, they also shared a page called “Localization Best Practices - Features & Series”, for further information and precise content delivery.
Another standout is Airbnb, which uses localization to build trust with hosts and guests across the globe, in more than 60+ languages. The company ensures its listings, reviews, and customer support materials are not just translated, but culturally adapted, so users can fully understand and connect with the platform’s offerings.
Both of these examples demonstrate that localization isn’t just about translation, but about delivering a culturally relevant and seamless experience that resonates deeply with customers. Again, smart localization can unlock new markets, improve customer loyalty, and drive significant revenue growth.
In its article “The best localization examples (+15 micro-lessons)”, Lokalise explores the importance of working on localization when it comes to business growth.
Netflix offers a compelling example: the streaming giant’s approach to localization goes far beyond simply translating subtitles. It adapts content, marketing materials, and even platform features to meet the preferences and expectations of diverse audiences. Moreover, they also shared a page called “Localization Best Practices - Features & Series”, for further information and precise content delivery.
Another standout is Airbnb, which uses localization to build trust with hosts and guests across the globe, in more than 60+ languages. The company ensures its listings, reviews, and customer support materials are not just translated, but culturally adapted, so users can fully understand and connect with the platform’s offerings.
Both of these examples demonstrate that localization isn’t just about translation, but about delivering a culturally relevant and seamless experience that resonates deeply with customers. Again, smart localization can unlock new markets, improve customer loyalty, and drive significant revenue growth.
4. #KeepOnLearning
The landscape of localization is constantly progressing and that’s why we truly believe that staying up-to-date isn’t optional, but essential. From AI-powered translation tools to evolving SEO algorithms and shifts in consumer behaviour, language professionals must continually adapt to new technologies and trends to remain competitive and effective.
Continuous learning empowers professionals to move beyond execution and step into strategic roles, helping businesses scale global content with efficiency and cultural precision.
Whether it is mastering localization platforms, diving into UX writing for international audiences, or understanding the implications of MTPE, ongoing education sharpens your edge. Industry certifications, webinars, conferences, and online communities offer countless opportunities to keep growing. Because in localization, the more you learn, the more value you bring.
Whether it is mastering localization platforms, diving into UX writing for international audiences, or understanding the implications of MTPE, ongoing education sharpens your edge. Industry certifications, webinars, conferences, and online communities offer countless opportunities to keep growing. Because in localization, the more you learn, the more value you bring.
That’s why here, at TranslaStars, we always work on enhancing your future.
Click on the following pictures and explore invaluable growth possibilities for you!
Conclusion
By offering tailored experiences in customers’ native languages, businesses can boost engagement, enhance trust, and drive conversions. The data proves that well-executed localization directly impacts ROI, whether through higher conversion rates, improved SEO performance, or greater customer satisfaction.
However, to truly maximize the benefits of localization, language professionals must remain agile continuously learning about new technologies and trends. Thoughtful localization can open doors to new markets, foster deeper customer loyalty, and ultimately fuel sustained business growth.
The future of localization is not just about translation, but about connecting with global audiences in meaningful ways that drive both immediate results and long-term success.
Let us help you: discover more about our latest blog posts and courses tailored for your needs.
However, to truly maximize the benefits of localization, language professionals must remain agile continuously learning about new technologies and trends. Thoughtful localization can open doors to new markets, foster deeper customer loyalty, and ultimately fuel sustained business growth.
The future of localization is not just about translation, but about connecting with global audiences in meaningful ways that drive both immediate results and long-term success.
Let us help you: discover more about our latest blog posts and courses tailored for your needs.
Created with
