Master in AI and Innovation for Localization (Ed. IV)

Master in AI and Innovation for Localization (Ed. IV) by TranslaStars: official banner of the master
Ed. IV120 hours (approx.)Live sessions + recordings
Also available in:EspañolItaliano
TranslaStars University · Master Degree

Turn AI from a threat into your professional edge

450 €·Early Bird· until 5 October 2026 · after that, 495 €

Master in AI and Innovation Official Sponsor

Free for Crowdin Enterprise Users 

If you are a Crowdin Enterprise User this master program is FREE for you!
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takes care of their users and wants them to boost their skills.

Conditions:

- Send us proof your company is a user of Crowdin Enterprise.
- You must be hired by the company using Crowdin Enterprise.

120 h

of live and on-demand training (approx.)

Full program

7

core modules, from AI fundamentals to localization strategy

Program

9

thematic blocks, from MT engines to AI search

Coverage

100%

online, with recordings available whenever you need them

Format

The big picture

Turn AI from a threat into your professional edge

Every part of the language industry is being reshaped by AI: translation, localization, content operations and the way teams are hired. What used to be a competitive advantage is becoming the baseline, and the professionals who thrive are the ones who can design the workflows rather than just operate them.

This master is built for people who want to move from using AI occasionally to running it deliberately. It combines seven core modules with specialised deep dives: around 120 hours of live sessions, workshops and on-demand material. The wider teaching team includes practitioners from companies such as DeepL, RWS and King.

The content is practical from the first session. You will evaluate AI vendors, build no-code AI agents, wire up automations in Make and Blackbird.io, localise for AI search and answer engines, and learn how to measure the ROI of AI-enhanced workflows before you commit your team to them.

The program is delivered entirely in English, which is also the working language of the industry. Sessions are recorded, so you can revisit any topic, and there are no deadlines or due dates.

Who is it for

Who Is This Master For?

Translators and localizers

Professionals who want to work with AI instead of competing with it, and stop selling words by the kilo.

Project and localization managers

People who must choose tools, brief vendors and price risk with a defensible framework.

Content and marketing teams

Teams producing for several markets that need a repeatable system for creating and adapting content.

Builders and technology leads

Professionals ready to move from one-off prompts to agents, automations and custom workflows.

Outcomes

What You Will Learn

Put AI to work across the localization pipeline: source content, machine translation, AI post-editing, review and delivery
Tell apart what an LLM does well from what it does badly: strengths, typical failures and how to keep quality under control
Engineer prompts that survive production: repeatable output, real evaluation metrics and reusable prompt libraries
Build AI agents and automations for localization: no-code assistants, knowledge bases, APIs and connections to your TMS
Guarantee quality in AI post-editing: automatic metrics, human review, terminology and brand voice
Automate the repetitive half of the job: file handling, routing, terminology extraction, QA checks and reporting
Localise for AI search: SEO, GEO and visibility across languages, markets and answer engines
Make the business case: the ROI numbers, the risks and how to bring your team and your clients along
Program

What the Master Covers

Nine thematic blocks take you from the engines behind AI translation to the workflows, tools and strategy you need to run them. Open any block to see the topics inside.

01AI translation engines and language models+
The modern AI translation landscape: NMT versus LLMs
Fine-tuning NMT engines, terminology injection and adaptive MT
LLM solutions for translation: prompting, RAG and fine-tuning
Machine translation quality evaluation: automatic metrics and human review
Designing and deploying an AI translation strategy
02AI agents and automation+
From prompts to workflows to agents
Deterministic workflows versus agentic systems
Anatomy of a modern agent: memory, tools, planning and evaluation
Tool use and MCP (Model Context Protocol)
Multi-agent architectures and workflow orchestration
03Automating workflows without code+
Scenarios, modules, operations and connections
HTTP, APIs and webhooks
Connecting TMS, storage, email and spreadsheets
Automating handoffs, QA steps, reporting and delivery
Measuring the ROI of an automation
04Scaling AI across localization operations+
Mapping your stack and deciding where AI genuinely fits
Machine-ready content: source quality, glossaries and terminology
Designing AI-assisted workflows that scale across teams
Feedback loops between human reviewers and AI
From linguist to language intelligence lead
05Routing, adapting and repurposing content+
Why a single workflow never fits every content type
Routing content: translate, adapt or create
Deciding what is worth repurposing
Creating and repurposing multilingual content with AI
AI tools for text, video, image, audio and transcription
Ethics and best practice in AI-assisted content
06AI search: SEO, AEO and GEO+
How AI search experiences changed discovery
AI Overviews and AI Mode: what they change
SEO, AEO and GEO for multilingual content
How different AI assistants surface content
Measuring AI visibility across markets
07Prompting, evaluation and custom assistants+
How models work: tokens, embeddings and attention
How LLMs are trained, and why output is probabilistic
Prompt structure, parameters, decomposition and grounding
Evaluating and refining prompts
Custom assistants: custom GPTs, Claude Projects and Skills, Gemini agents
Instructions, knowledge files and integrations
08Tooling in practice: TMS, Copilot and visual assets+
Configuring AI translation inside a TMS: provider, glossary and TM
Style guides and AI-driven QA
Layered human review on top of AI output
Localising visual assets with AI image tools
Cultural fit, representation and the text-in-image problem
Building reusable Skills for post-TMS review
09Building your own tools, and leading AI change+
Building small tools with AI assistants
The AI coding tool landscape, from beginner to advanced
Building a tool step by step
The inflection point: why AI momentum is no longer a question of if
Structural obstacles to adoption, and where AI creates real value
Building the business case for human-controlled AI
What you get

What Is Included

Everything below comes from the program itself. It is built so you can apply what you learn the same week, and so that joining is a low-risk decision.

Expert coaches

Top industry professionals, localization managers and CEOs teaching the sessions.

Live activities

Live sessions and workshops, all recorded so you can revisit them.

Lifetime access

Lifetime access to the contents and recordings, with no expiry date.

Downloadable program

A downloadable course program you can keep and share with your team.

In English

The whole program is delivered in English, the working language of the industry.

Certificate

A completion certificate at the end of the program.

By registering you confirm that you have read and accept the TranslaStars course and subscription terms and conditions.

Key details

Everything You Need to Know

Duration

120 hours (approx.) of live and on-demand training

Format

Live sessions plus recorded modules and workshops

Language

delivered entirely in English

Structure

7 core modules and 9 thematic blocks

Live sessions

sessions of 2 hours, recorded and available afterwards

Master in AI and Innovation Partners

The partners list for the current edition of the master may undergo changes and additions.

Team Leading the Master

Jourik Ciesielski

| Chief Technology Officer at ELAN Languages
| Co-Founder C-Jay International
| Nimdzi Consultant & Researcher
About JOURIK
Jourik Ciesielski is a seasoned professional with extensive experience in the localization and technology sector. He is currently CTO at Elan Languages where he leads the company efforts in implementing AI and innovative solutions.
He is also the Co-founder of C-Jay International offering consulting and localization engineering services for buyers and LSPs.
His expertise spans university lecturing, consulting, localization engineering and strategic planning.
Jourik is known for his innovative approach to problem-solving and his ability to drive technological solutions.

Dorota Pawlak

| AI Trainer
| Localization Consultant
About DOROTA
Dorota Pawlak is a localization consultant and AI trainer with a passion for making complex tech accessible. She holds an MA in Translation and an MSc in Multilingual Computing and Localization and has completed multiple AI-focused programs, including certifications in generative AI and prompt engineering from the Blockchain Council.

Dorota loves experimenting with AI image generators and large language models, turning her discoveries into insightful articles published on her Medium blog, newsletter, or client platforms. She also creates on-demand courses on AI in localization and helps localization professionals implement a healthy dose of AI into their daily work.

Marina Pantcheva

| Director of Linguistic AI Services at RWS
| Co-Founder of AI Localization Think Tank
About MARINA
Marina is Director of Linguistic AI Services at RWS Group  where she leads teams building cutting-edge linguistic AI solutions for real world localization challenges.
She holds a PhD in Theoretical Linguistics and is known for bridging rigorous research with practical innovation, speaking and publishing on topics like LLMs for terminology, LQE metrics, and GenAI readiness for language teams.

Morana Peric

Head of Localization at DeepL
About MORANA
Morana is a Croatian-born Berlin-based localization, content and UX leader.
She has spent the past 10 years working as a manager and leader in the tech industry, building up localisation, content and UX teams and processes, working on lean and efficient workflows and implementing the last techniques in AI to localization.
She loves to talk about why building products with great user experience is important and what good localization really means, how to promote more clarity and vulnerability in management, women in leadership and how to apply systems thinking and holistic approach to grow yourself and your business.
As part of a cutting-edge company in technology, she implements AI, MT on a daily basis in her strategies and on translation projects.

Miguel Sepúlveda

Globalization Director at King (Microsoft)
About MIGUEL
Being the Globalization Director at King, Miguel is in charge of the internationalization and localization strategies for this video game company part of Microsoft.
Miguel implements and uses AI in management and different localization tasks to improve productivity, efficiency and quality.
Apart from that, Miguel also contributes to the translation management community with his mass followed blog "Yo localizo" (it is a must for all project, translation and localization managers and even more if you are in the videogame industry).

Maria Sukhareva

| AI Specialist
| Founder at AI Realist
About MARIA
Maria Sukhareva is the founder of AI Realist, an independent publication offering vendor-neutral, anti-hype analysis of enterprise AI for a practitioner audience.

Through her weekly AI Realist Radar briefings, long-form investigative writing, regular workshops, and keynote engagements, she covers the developments enterprises actually need to navigate, from model releases and pricing shifts to security incidents and governance frameworks. AI Realist has grown to over 30,000 followers on LinkedIn and hundreds of paying subscribers, with her work cited by top media outlets including Forbes and Die Welt.

Alongside AI Realist, Maria serves as Principal Expert in AI and Lead AI Strategist at a DAX40 company, with over 15 years in NLP and generative AI. Her path runs from certified translator to computational linguist at Universität des Saarlandes, through leading the machine translation initiative at BMW Group, to her current role shaping enterprise AI strategy.

Maria holds a background in computational linguistics, has authored more than 20 publications, and speaks four languages. 

Ekaterina Chashnikova

Trainer and evaluator of generative AI tools
About EKATERINA
Ekaterina has an in-depth knowledge of AI since she started working as a trainer and evaluator of generative AI tools
She has moderated a medical writing track at a ChatGPT hackathon in April 2023 and continues to explore practical uses of LLMs in translation and localization
She is also a pharmacist and a medical writer and translator. 

Alfonso González

| Localization Manager at Sinch
| TranslaStars CEO & Founder
About ALFONSO
Alfonso is in charge of the internationalization and localization strategies at Sinch Email.
He has integrated the use of AI and innovative solutions in the projects and workflow of the team he manages (using it for example in the translation of audiovisual content and SEA projects, in the integration of different systems, or to optimize the translation workflow).
At TranslaStars, he has integrated AI in the creation of multilingual social content, and to summarize large amounts of information.

Nicola Calabrese

CEO at Undertow
About NICOLA
As the founder of Undertow, Nicola helps companies expand internationally by developing an effective localization program to translate, adapt, and create multilingual content so they can personalize their global user experience and increase their revenue and ROI.
He has incorporated AI from the start to help in translation processes, content creation and to provide technical and localization engineering solutions.

Monica Albini

| AI Innovator and Researcher
| Member of the AI Localization Think Tank
About MONICA
Monica Albini is a 29-year-old AI researcher and Innovation Project Manager based in Italy.

After earning a Research Scholarship at the University of Torino in 2022, she contributed to EU-focused research on AI awareness and ethics. In 2023, she became the first "AI trainee" at the European Commission’s DGT, specializing in machine translation and NLP.

Back in Italy, she continued her research on applying AI in museum experiences using VR and AR.

Currently, she manages AI and EU innovation projects at the University of Torino.

Monica is also the co-founder of the AI Localization Think Tank and collaborates with Creative Words on research and training in linguistic technologies.

Andrés Romero Arcas

| Language Technology Expert
| Linguistic Engineer
| Machine Translation and AI Specialist at Acolad Group
About ANDRÉS
Andrés is a proficient language technology expert with over a decade of experience in the Localization Industry.
Throughout his career, he has held diverse 
roles, such as CAT Tool Specialist, Localization Engineer and Operations Technology Coordinator, where he led a team of localization engineers.
Currently at Acolad, Andrés focuses on machine translation evaluation and engine training. He is also deeply involved in prompt engineering and Generative AIproposing AI-driven driven solutions to deliver tailored, customer-centric solutions and to tackle challenges in Production.
Andrés is passionate about automating and optimizing processes to enhance productivity and efficiency, improving quality and integrating innovation into localization workflows.

Beatriz Redondo Tejedor

Director of Content Marketing at Sinch
About BEA
Beatriz Redondo Tejedor is a journalist, communications, and content specialist with over 10 years of experience developing global and multilingual communications and content marketing strategies.
Over the years, Beatriz has specialized in helping international companies to develop localized communication strategies, combining her multicultural background and awareness and her expertise in digital communication and content creation.
She currently leads Sinch’s Content team, which create high-quality content in different languages and target customers all around the world.
She has implemented AI in content strategies and has included AI content creation as part of Sinch global strategy in order to further develop Sinch efforts to reach a global audience.

Franceso Saina

| University Lecturer
| Researcher on Translation and Interpreting Technology and Natural Language Processing
About FRANCESCO
Francesco Saina is a multifaceted Italian linguist working as a translator and interpreter with English, French, and Spanish.
He is also a university lecturer in translation, interpreting, and language technology, and collaborates on academic and industrial research projects on translation and interpreting technology and natural language processing.
His works on the applications of digital technology to the language professions have been published in academic volumes and presented at international conferences.

Gabriel Fairman

CEO at Bureau Works
About GABRIEL
Gabriel is a thought leader and entrepreneur specializing in localization and business process automation. Under his leadership, Bureau Works evolved from a boutique translation agency into a global localization platform and Translation Management System (TMS).
A speaker of six languages, Gabriel grew up with American English, Brazilian Portuguese, and Argentinian Spanish. He later added French, Italian, and Mandarin to his repertoire.
He frequently writes about business leadership, entrepreneurship, and personal growth.
Outside of work, he enjoys playing the guitar, cooking, tennis, and spending time in nature.

Edwin Trebels

| Founder at LangOptima
About EDWIN
Edwin Trebels is the Founder at LangOptima and oversees Growth at Move AI.
With 20 years in the localization industry, Edwin has progressed from junior manager and DTP production assistant to where he is today as a recognized LangOps Pioneer by LangOps.org.
Edwin’s expertise spans enterprise translation software, machine translation, and innovative SaaS solutions for language services.

Prasad Yalamanchi

| Founder and CEO at Lead Semantics
About Prasad
Prasad Yalamanchi is the Founder and CEO of Lead Semantics, a partner of LangOptima.
 Lead Semantics is the developer of TextDistil - a language comprehension platform solution that transforms unstructured content into structured knowledge graphs.
Prasad brings his extensive expertise in computational linguistics and knowledge engineering to commercial applications of unstructured data.
He possesses a Master’s degree in Computer Science and Computational Linguistics.
In addition to his work at Lead Semantics, Prasad also serves as chair on select ontology engineering and natural language processing training programs and conferences

Almira Zainutdinova

| Linguistic Services Lead at Tecnicas Reunidas
| LLM Trainer
| Writer at Meer
About ALMIRA
Almira Zainutdinova, born in Central Asia, which is well-known for its vibrant multicultural society, is based in Spain, where she works as a Linguistic Services Lead at Tecnicas Reunidas - Spanish engineering giant specializing in constructing industrial plants all over the world.
Almira is also deeply involved in LLM training, where she works on “humanizing” AI from a linguistic perspective. Her training covers a variety of categories, from different chatbots comparing and prompt engineering to evaluating and rewriting AI responses, ensuring that technology speaks with a more human touch.
Drawing from her extensive team leadership experience, she authored the insightful book, “If You See Me with Dark Circles Under My Eyes, It Is from Leading, Not Netflix,” an exploration of the challenges and rewards of leadership, and collaborates with Meer as a content writer and contributor for Science and Technology with special interest for AI and Ethics, AI impact on educational landscape and many others.
Beyond her professional endeavors, she shares her knowledge as an educational facilitator, inspiring both professional staff and alumni at educational institutions.
Almira’s motto is "bridging cultures, 
languages, and technology with creativity and heart".

Milijana Trobradovic

| Expert Recruiter for Language Agencies
About MILIJANA
Milijana is a seasoned talent acquisition and compliance professional with extensive experience in the language services and localization industry.
She has held leadership roles in recruiting, compliance, and talent management at various language service providers, including One LSP and Deluxe, where she successfully sourced and onboarded linguists, developed compliance protocols, and managed large-scale recruiting initiatives.
As the founder of the Language Talent Pool, she connects linguists and localization professionals with job opportunities and industry insights.
She also publishes Language Career Hub, a LinkedIn newsletter dedicated to professional growth in the language services sector.
With a strong background in talent acquisition, industry compliance, and career strategy, Milijana specializes in job market trends, career transitions, and optimizing CVs for language professionals.

Istvan Lengyel

| Founder and CEO at BeLazy
| Co-founder of memoQ
About ISTVAN
István Lengyel is the founder of BeLazy, the translation industry's project centralization platform.
BeLazy works with small and large companies - both enterprises and translation providers - intending to remove the unnecessary hassle of localization project management. Previously, he co-founded memoQ, and held various positions in the company.
He tried most roles in the industry: he worked as a translator, as Director for Customer Success for On Global Language Marketing, and as a consultant for Nimdzi Insights.
He's an economist, a translator and interpreter, and holds a PhD in translation studies from the ELTE University of Budapest.

Celeste Martins

| UX Writer & Terminologist at Booking.com
About CELESTE
Celeste is a linguist with over 15 years of experience in translation, localization, terminology management, and content optimization.
She has spent the last nine years on Booking.com where she works as UX Writer and Terminologist, where she developed a comprehensive terminology program, led multiple localization projects, and collaborated with UX and product teams to ensure linguistic quality and user-centered content.
Celeste is passionate about continuous learning and cultural exchange, bringing both technical skill and human-centered communication to every project.
She loves talking about terminology management, particularly its growing importance with the expansion of automated translations, the implementation of AI solutions for terminology and the strategic value it adds to content creation and localization.

Francesca Cascone

| AI Data Trainer Specialist
About FRANCESCA
With an MA in Comparative Literature and Culture, her career began in translation and localization, working from English into Italian.
For over 18 years, language, nuance, and cultural context have been central to their work.
Driven by a growing interest in generative AI and data, she transitioned into AI training last year, bringing her linguistic expertise into a new field.
She currently works as an AI Data Trainer, specializing in audio evaluation, and attends a Master’s program in Data Analysis.

Paola Tirelli

| Linguistic AI Specialist at RWS
About PAOLA
Paola is a Linguistic AI Specialist at RWS, working at the intersection of linguistics, localization, and artificial intelligence. She applies her background in localization, quality, and workflow automation to AI‑ and data‑driven solutions that enhance accuracy and efficiency.
She holds a Master’s degree in Data Science and Artificial Intelligence and is particularly focused on responsible AI adoption and on designing solutions that support, rather than replace, human expertise.
FAQs

Frequently Asked Questions

🌐 What language is the master delivered in?+

The master is delivered entirely in English: live sessions, materials and the discussion with your tutors.

⏱️ How much time does the program take?+

Around 120 hours in total, across 9 thematic blocks, combining live sessions and on-demand material.

🐢 Do I have to attend the live sessions?+

No. Every live session is recorded and published shortly afterwards, so you can watch or rewatch it whenever suits you.

🗓️ Are there deadlines or due dates?+

None. There are no time limits and no due dates, so you can work through the program at your own pace.

🎓 What qualification do I receive?+

A TranslaStars certificate of completion. The master is a private professional program, not an official university degree.

🔁 Can I attend several editions?+

Yes. With The Pass you can join future editions of the same master at a 90% discount.

🏢 My company uses Crowdin Enterprise. Is there a special arrangement?+

Yes. If your company is a Crowdin Enterprise user, the master is free: send proof of use and confirmation that you are employed by that company.