The world of localization is evolving faster than ever, driven by advancements in AI, machine learning, and the growing demand for global experiences. But what does the future hold for localization professionals and businesses, and what tools do they rely on?
We reached out to top localization managers and translation industry leaders from leading companies to get their expert insights and bold predictions for what’s to come.
From the rise of hyper-personalized content to the role of AI in simplifying workflows, this article will explore the key trends, challenges, and opportunities that will shape the localization industry in the coming years.
Get ready to discover how localization is transforming to meet the needs of a global audience and what you can do to stay ahead of the curve.
We reached out to top localization managers and translation industry leaders from leading companies to get their expert insights and bold predictions for what’s to come.
From the rise of hyper-personalized content to the role of AI in simplifying workflows, this article will explore the key trends, challenges, and opportunities that will shape the localization industry in the coming years.
Get ready to discover how localization is transforming to meet the needs of a global audience and what you can do to stay ahead of the curve.
1. AI’s Linguistic Bias:
Thinking Beyond English by Veronica Hylak
As artificial intelligence continues to advance, surprising behaviors are emerging in how models process and reason across languages. There are also intriguing phenomena arising around the AI and language topic. So what about linguistic efficiency, cultural representation, and the biases inherent in AI systems?
The answer comes from Veronica Hylak who shared with us her predictions on the topic. Despite being the founder of Metalinguist, Veronica is an award-winning AI product innovator, startup founder, and host of The AI Almanac vlog, which has engaged over 6 million viewers on LinkedIn and YouTube.
2. The Future of Content: Balancing Automation and Human Expertise by Morana Peric
The future of content localization is poised for transformation as AI and automation continue to advance. In a world of increasing content demands, the question arises: how do we balance efficiency with impact?
This is where Morana Peric gives her prediction on how to balance automation and human expertise. Morana is the Head of Localization at DeepL and also a localization, content, and UX leader. She implements AI and MT daily in her strategies and on translation projects.
This is where Morana Peric gives her prediction on how to balance automation and human expertise. Morana is the Head of Localization at DeepL and also a localization, content, and UX leader. She implements AI and MT daily in her strategies and on translation projects.
3. Shaping the Future of Localization and AI Technology:
10 Predictions by Blaise Hylak
At this point, we would like to introduce you Blaise Hylak, Program Manager at Come Alive Communications, INC. He usually speaks at language industry events and manages teams for local clients.

His predictions are quite detailed and divided into 10 different points. Let’s analyze them one by one.
Are you passionate about localization? Would you like to learn more about AI and the future of the industry?Embark this journey with us and subscribe to our upcoming Master in AI & Innovation for Localization where most of the Localization Managers mentioned will hold their lessons, sharing invaluable tips and insights about the topic.

4. The Evolving Role of Localization Professionals in the Age of AI by Miguel Sepúlveda
Miguel Sepúlveda is for sure among the top localization managers nowadays, and asking for his opinion too is to be considered a must at this point.
He is the Globalization Director at King (Microsoft), and he also contributes to the translation management community with his mass-followed blog “Yo localizo”.
He is the Globalization Director at King (Microsoft), and he also contributes to the translation management community with his mass-followed blog “Yo localizo”.
Here is what he predicts for the future of the localization industry:
5. AI in Translation: Transforming Global Communication and Beyond by Alfonso González
Last, but not least, we would like to talk about how AI translation is transforming the way companies and individuals access global markets, making communication across languages easier than ever.
Let's explore this point of view with our CEO and Founder.
Let's explore this point of view with our CEO and Founder.

Conclusion
As we look ahead, the localization industry is clearly on the cusp of profound change. From AI-driven innovations to the redefinition of professional roles, these shifts bring both exciting opportunities and new challenges. The balance between automation and human expertise will remain critical in delivering impactful, culturally resonant content that connects with global audiences.
By staying adaptable, embracing new technologies, and refining workflows, localization professionals and businesses can lead this transformation. The future of localization is not just about technology, it's about blending creativity, strategy, and innovation to bridge cultures and bring the world closer together.
We would like to thank the localization managers who shared their knowledge and predictions with us with their expertise about the topic. Don’t forget to follow them to stay up-to-date about new trends and strategies in our industry. And if you’re looking for a shorter version of this blog post, you should definitely take a look at our latest carousel about this.
By staying adaptable, embracing new technologies, and refining workflows, localization professionals and businesses can lead this transformation. The future of localization is not just about technology, it's about blending creativity, strategy, and innovation to bridge cultures and bring the world closer together.
We would like to thank the localization managers who shared their knowledge and predictions with us with their expertise about the topic. Don’t forget to follow them to stay up-to-date about new trends and strategies in our industry. And if you’re looking for a shorter version of this blog post, you should definitely take a look at our latest carousel about this.
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