AI and Innovation for Localization (I Edition)
The First Master in AI and Innovation for Language Professionals
The Answer to Language Professionals Needs
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Master Description
Master Program
Master in AI and Innovation for Localization - Master Sessions
MODULE 1 - Intro TO AI
Intro to AI
Module 1
1.1 Welcome and Program Overview
1.2 Basics of Artificial Intelligence and Machine Learning
1.3 Overview of Language Models: GPT-3, GPT-4, and Beyond
1.4 Understanding Generative Pre-trained Transformers (GPT)
1.5 MT vs LLM
1.2 Basics of Artificial Intelligence and Machine Learning
1.3 Overview of Language Models: GPT-3, GPT-4, and Beyond
1.4 Understanding Generative Pre-trained Transformers (GPT)
1.5 MT vs LLM
MODULE 2: AI & LOCALIZATION
AI and Localization
Module 2
2.1 Practical Applications of GPT in Localization
2.1.1 Localizing product descriptions, user reviews, and support
2.1.1 Localizing product descriptions, user reviews, and support
2.2 Case Studies: Successful Implementation of GPT in Language Services
2.3 Machine Translation and Its Evolution
2.4 Term Extraction with AI
2.5 Linguistic Quality Assurance (LQA) Using AI
2.6 Post-Editing Machine Translation Output
2.6.1 Strategies for effective post-editing
2.6.2 Balancing AI outputs with human expertise
2.7 Applications in localization and content creation.
2.7.1 Adjustments in tone of voice
2.6.1 Strategies for effective post-editing
2.6.2 Balancing AI outputs with human expertise
2.7 Applications in localization and content creation.
2.7.1 Adjustments in tone of voice
2.7.1.1 Mitigation of gender bias
2.7.1.2 Incorporation of domain specific terminology
2.7.1.2 Incorporation of domain specific terminology
MODULE 4: AI TOOLS FOR LOCALIZATION
AI Tools for Localization
Session 2
4.1 Introduction to AI Tools for Language Professionals
4.2 ElevenLabs, Syntehsia and HeyGen
4.3 DeepL for Translation
4.4 Jasper and Writesonic for Content Creation
4.5 Blackbird.io: Combining Multiple AI Tools for Enhanced Workflow
4.6 Collaborative Project: Creating a Multilingual Campaign Using AI Tools
4.2 ElevenLabs, Syntehsia and HeyGen
4.3 DeepL for Translation
4.4 Jasper and Writesonic for Content Creation
4.5 Blackbird.io: Combining Multiple AI Tools for Enhanced Workflow
4.6 Collaborative Project: Creating a Multilingual Campaign Using AI Tools
MODULE 3: AI AND CONTENT CREATION
AI and Content Creation
Module 3
3.1 Prompt Engineering for Effective Text Creation
3.1.1 Crafting effective prompts for AI-generated content
3.1.2 Enhancing creativity and accuracy in AI outputs
3.2 AI-Driven Content Generation
3.1.1 Crafting effective prompts for AI-generated content
3.1.2 Enhancing creativity and accuracy in AI outputs
3.2 AI-Driven Content Generation
3.3 Creating Multilingual Social Media Content with AI
3.4 Case Studies and Best Practices
3.5 Practical Workshop: Crafting Prompts for Multilingual Content
MODULE 5: AI for Project and Localization Managers
AI for Project and Localization Managers
Module 1
5.1 Leveraging big data for efficient localization.
5.1.1 Predictive analytics and optimized workflows.
5.1.1 Predictive analytics and optimized workflows.
MODULE 6: AI & SEO/SEA Localization
AI & SEO/SEA Localization
Session 2
6.1 Introduction to SEO and Its Importance in Localization
6.2 SEO Optimizing Content with AI Tools
6.3 Workshop: Practical SEO Strategies
6.4 Understanding AI Search Engines (ChatGPT, Gemini, Claude, etc.)
6.5 Techniques for Enhancing Content Visibility in AI Searches
6.6 Real-World Applications and Case Studies
MODULE 7: Strategic Use of AI in Localization
Strategic Use of AI in Localization
Session 2
7.1 Strategies for Integrating AI into Daily Localization Tasks
7.2 Overcoming Challenges and Maximizing Efficiency
7.3 Workshop: Developing AI-Driven Workflow Plans
Team Leading the Master
Jourik Ciesielski
| Chief Technology Officer at Yamagata Europe
| Co-Founder C-Jay International
| Nimdzi Consultant & Researcher
| Co-Founder C-Jay International
| Nimdzi Consultant & Researcher
About JOURIK
Jourik Ciesielski is a seasoned professional with extensive experience in the localization and technology sector. He is currently CTO at Yamagata Europe where he leads the company efforts in implementing AI and innovative solutions.
He is also the Co-founder of C-Jay International offering consulting and localization engineering services for buyers and LSPs.
His expertise spans university lecturing, consulting, localization engineering and strategic planning.
Jourik is known for his innovative approach to problem-solving and his ability to drive technological solutions.
He is also the Co-founder of C-Jay International offering consulting and localization engineering services for buyers and LSPs.
His expertise spans university lecturing, consulting, localization engineering and strategic planning.
Jourik is known for his innovative approach to problem-solving and his ability to drive technological solutions.
Morana Peric
Head of Localization at DeepL
About MORANA
Morana is a Croatian-born Berlin-based localization, content and UX leader.
She has spent the past 10 years working as a manager and leader in the tech industry, building up localisation, content and UX teams and processes, working on lean and efficient workflows and implementing the last techniques in AI to localization.
She loves to talk about why building products with great user experience is important and what good localization really means, how to promote more clarity and vulnerability in management, women in leadership and how to apply systems thinking and holistic approach to grow yourself and your business.
As part of a cutting-edge company in technology, she implements AI, MT on a daily basis in her strategies and on translation projects.
As part of a cutting-edge company in technology, she implements AI, MT on a daily basis in her strategies and on translation projects.
Miguel Sepúlveda
Globalization Director at King (Microsoft)
About MIGUEL
Being the Globalization Director at King, Miguel is in charge of the internationalization and localization strategies for this video game company part of Microsoft.
Miguel implements and uses AI in management and different localization tasks to improve productivity, efficiency and quality.
Apart from that, Miguel also contributes to the translation management community with his mass followed blog "Yo localizo" (it is a must for all project, translation and localization managers and even more if you are in the videogame industry).
Miguel implements and uses AI in management and different localization tasks to improve productivity, efficiency and quality.
Apart from that, Miguel also contributes to the translation management community with his mass followed blog "Yo localizo" (it is a must for all project, translation and localization managers and even more if you are in the videogame industry).
Ekaterina Chashnikova
Trainer and evaluator of generative AI tools
About EKATERINA
Ekaterina has an in-depth knowledge of AI since she started working as a trainer and evaluator of generative AI tools
She has moderated a medical writing track at a ChatGPT hackathon in April 2023 and continues to explore practical uses of LLMs in translation and localization.
She is also a pharmacist and a medical writer and translator.
She has moderated a medical writing track at a ChatGPT hackathon in April 2023 and continues to explore practical uses of LLMs in translation and localization.
She is also a pharmacist and a medical writer and translator.
Alfonso González
| Localization Manager at Sinch
| TranslaStars CEO & Founder
| TranslaStars CEO & Founder
About ALFONSO
Alfonso is in charge of the internationalization and localization strategies at Sinch Email.
He has integrated the use of AI and innovative solutions in the projects and workflow of the team he manages (using it for example in the translation of audiovisual content and SEA projects, in the integration of different systems, or to optimize the translation workflow).
At TranslaStars, he has integrated AI in the creation of multilingual social content, and to summarize large amounts of information.
Nicola Calabrese
CEO at Undertow
About NICOLA
As the founder of Undertow, Nicola helps companies expand internationally by developing an effective localization program to translate, adapt, and create multilingual content so they can personalize their global user experience and increase their revenue and ROI.
He has incorporated AI from the start to help in translation processes, content creation and to provide technical and localization engineering solutions.
He has incorporated AI from the start to help in translation processes, content creation and to provide technical and localization engineering solutions.
Matilde Santetti
Localization Project Manager at Creative Words
About MATILDE
Matilde pursued her bachelor in interpretation and translation studies in Florence, followed by a master’s degree in conference interpreting in Vienna.
Matilde’s work as a project manager allows her to balance her love of organization with her enthusiasm for connecting with people.
Passionate about technology, she’s been at the forefront of bringing new tech and AI innovation in her PM team.
Recently, she has discovered a new passion for teaching and training, finding great joy in sharing her expertise with others.
Passionate about technology, she’s been at the forefront of bringing new tech and AI innovation in her PM team.
Recently, she has discovered a new passion for teaching and training, finding great joy in sharing her expertise with others.
Philippe Mercier
CEO at Wordscope
About PHILIPPE
Philippe Mercier began his career as an IT consultant and author of a dozen software programming books published by Hachette.
His passion for writing and his expertise in IT quickly led him to the world of translation and software localization, where he participated in numerous projects and held various positions within translation agencies.
Drawing on his experience in IT and his understanding of the challenges faced by translators, he has always strived to develop innovative solutions to meet their specific needs.
More recently, he was the first one to incorporate the latest advancements in artificial intelligence, such as machine translation and ChatGPT, into a CAT tool (Wordscope).
Veronica Hylak
| Founder at Metalinguist
| AI Data Privacy Expert
| AI Data Privacy Expert
About Veronica
Veronica Hylak is an award-winning AI product innovator, startup founder, and host of The AI Almanac vlog, which has engaged over 6 million viewers on LinkedIn and YouTube.
With a decade of experience driving innovation for Fortune 500 companies, the USA military, and startups, Veronica has been featured in multiple leading publications such as Multilingual Magazine.
Recognized as the TAUS AI Revolutionary of the Year by executives in the language and localization industry (including Google, Meta, Uber, Amazon, Microsoft, Nmidzi, and more), she loves to build things that solve problems.
With a decade of experience driving innovation for Fortune 500 companies, the USA military, and startups, Veronica has been featured in multiple leading publications such as Multilingual Magazine.
Recognized as the TAUS AI Revolutionary of the Year by executives in the language and localization industry (including Google, Meta, Uber, Amazon, Microsoft, Nmidzi, and more), she loves to build things that solve problems.
Andrés Romero Arcas
| Language Technology Expert
| Linguistic Engineer
| Machine Translation and AI Specialist at Acolad Group
| Machine Translation and AI Specialist at Acolad Group
About ANDRÉS
Andrés is a proficient language technology expert with over a decade of experience in the Localization Industry.
Throughout his career, he has held diverse roles, such as CAT Tool Specialist, Localization Engineer and Operations Technology Coordinator, where he led a team of localization engineers.
Throughout his career, he has held diverse roles, such as CAT Tool Specialist, Localization Engineer and Operations Technology Coordinator, where he led a team of localization engineers.
Currently at Acolad, Andrés focuses on machine translation evaluation and engine training. He is also deeply involved in prompt engineering and Generative AI, proposing AI-driven driven solutions to deliver tailored, customer-centric solutions and to tackle challenges in Production.
Andrés is passionate about automating and optimizing processes to enhance productivity and efficiency, improving quality and integrating innovation into localization workflows.
Beatriz Redondo Tejedor
Sr. Manager, Brand & Content at Sinch
About BEA
Beatriz Redondo Tejedor is a journalist, communications, and content specialist with over 10 years of experience developing global and multilingual communications and content marketing strategies.
Over the years, Beatriz has specialized in helping international companies to develop localized communication strategies, combining her multicultural background and awareness and her expertise in digital communication and content creation.
She currently leads Sinch’s Content team, which create high-quality content in different languages and target customers all around the world.
She has implemented AI in content strategies and has included AI content creation as part of Sinch global strategy in order to further develop Sinch efforts to reach a global audience.
Over the years, Beatriz has specialized in helping international companies to develop localized communication strategies, combining her multicultural background and awareness and her expertise in digital communication and content creation.
She currently leads Sinch’s Content team, which create high-quality content in different languages and target customers all around the world.
She has implemented AI in content strategies and has included AI content creation as part of Sinch global strategy in order to further develop Sinch efforts to reach a global audience.
Maarten Korpershoek
| Language Professional
| Manager at Dragoman Translations
| Manager at Dragoman Translations
About MAARTEN
Maarten Korpershoek has a background in comparative linguistics and Middle Eastern studies and is a sworn translator in the Netherlands for Turkish, Azerbaijani, and Uzbek.
Since 2011, he has been living in Istanbul, where he runs a translation agency, primarily serving Dutch government organizations and translation agencies.
For many years, he has also taught translation techniques (Turkish to Dutch) to students seeking certification as sworn legal translators.
For many years, he has also taught translation techniques (Turkish to Dutch) to students seeking certification as sworn legal translators.
Like many translators, he is passionate about tools and methods that enhance productivity.
He actively explores AI as the most promising technology in the field. In particular, he is intrigued by the potential of OpenAI’s custom GPTs for translation and localization.
He has developed several publicly available custom GPTs, including:
He actively explores AI as the most promising technology in the field. In particular, he is intrigued by the potential of OpenAI’s custom GPTs for translation and localization.
He has developed several publicly available custom GPTs, including:
Bruno Bitter
CEO at Blackbird.IO
About BRUNO
Budapest-born, raised globally, and now a neonative Torontonian, Bruno Bitter considers himself a builder, strategist, technologist, and investor.
He started Blackbird.io in 2021 to build an integration platform as a service (iPaaS) that can serve as a workflow and decision automation platform for the language industry.
Blackbird’s foundations were inspired by Bruno’s experience as CEO of Next Wave Europe, a successful digital agency, and his tenure at memoQ, where he held various roles including chief marketing officer and chief operating officer.
Bruno was awarded the 2023 Innovator of the Year – Europe Award at LocWorld’s 14th Process Innovation Challenge, which took place on the 8th of June at LocWorld49 in Malmö, Sweden.
He started Blackbird.io in 2021 to build an integration platform as a service (iPaaS) that can serve as a workflow and decision automation platform for the language industry.
Blackbird’s foundations were inspired by Bruno’s experience as CEO of Next Wave Europe, a successful digital agency, and his tenure at memoQ, where he held various roles including chief marketing officer and chief operating officer.
Bruno was awarded the 2023 Innovator of the Year – Europe Award at LocWorld’s 14th Process Innovation Challenge, which took place on the 8th of June at LocWorld49 in Malmö, Sweden.
Franceso Saina
| University Lecturer
| Researcher on Translation and Interpreting Technology and Natural Language Processing
| Researcher on Translation and Interpreting Technology and Natural Language Processing
About FRANCESCO
Francesco Saina is a multifaceted Italian linguist working as a translator and interpreter with English, French, and Spanish.
He is also a university lecturer in translation, interpreting, and language technology, and collaborates on academic and industrial research projects on translation and interpreting technology and natural language processing.
He is also a university lecturer in translation, interpreting, and language technology, and collaborates on academic and industrial research projects on translation and interpreting technology and natural language processing.
His works on the applications of digital technology to the language professions have been published in academic volumes and presented at international conferences.
Em Blitstein
Sr. Content Marketing Manager at Sinch
About EM
Em Blitstein is a seasoned professional with extensive experience in content marketing and management.
Currently serving as the Sr. Content Marketing Manager at Sinch Mailgun since August 2022, Em believes in the power of creative content to shift perspectives and influence actions, and in leverage AI to create strategies that scale.
With over a decade of experience in content marketing and strategy and SEO since July 2010, Em has managed content programs as well as the development of sales enablement programs as the Content Marketing Manager at Uptime.com from July 2020 to August 2022.
Em holds a degree in Journalism from Cottey College.
Currently serving as the Sr. Content Marketing Manager at Sinch Mailgun since August 2022, Em believes in the power of creative content to shift perspectives and influence actions, and in leverage AI to create strategies that scale.
With over a decade of experience in content marketing and strategy and SEO since July 2010, Em has managed content programs as well as the development of sales enablement programs as the Content Marketing Manager at Uptime.com from July 2020 to August 2022.
Em holds a degree in Journalism from Cottey College.
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