Stakeholder management in Localization

Localization Succeeds Through People as Much as Through Processes

Learn a practical framework to brainstorm, analyse, prioritize and manage the stakeholders who shape your localization program.

Localization succeeds through people as much as through processes. Stakeholders across product, design, marketing, legal, IT, security, HR, procurement, brand, compliance, and revenue can influence how global content is created, adapted, funded, automated, or measured.

This module gives localization professionals a practical framework for becoming intentional about those relationships. You will learn how to brainstorm, analyse, prioritize, and manage stakeholders, while connecting localization work to organizational objectives and reducing risks, rework, and delays.

You will leave with practical approaches for communication strategies, feedback loops, action plans, KPI conversations, language-quality discussions, and resistant stakeholders. Evidence and external sources should be confirmed before publication.


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 Course Tutor: Veronica Carioni, Senior Localization Manager at Skyscanner
 Course activities
 Life access to contents
 Completion certificate
 When: 29 October 2026 - 18.00 CET
 Duration: 2 h approx. 
 Learn how to manage localization stakeholders, build alignment, improve communication, and connect language work to business goals.

What You Will Learn

This course explains stakeholder management as a strategic localization capability. It covers the complete process from defining scope and identifying stakeholders to analysing influence, prioritizing relationships, planning communications, implementing feedback loops, and measuring progress through relevant KPIs.

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Identify stakeholders who affect or are affected by a localization project or program

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Analyse stakeholder influence, expectations, concerns, awareness, and support

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Prioritize stakeholders using structured mapping approaches

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Create a communication strategy and stakeholder action plan

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Establish feedback loops and communicate language quality in business-relevant terms

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Respond constructively to stakeholder resistance

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Select KPIs that are meaningful to different audiences

Practical Focus: You will leave with practical approaches for communication strategies, feedback loops, action plans, KPI conversations, language-quality discussions, and resistant stakeholders.

Learn how to manage localization stakeholders, build alignment, improve communication, and connect language work to business goals.

Session Agenda

One live session, built around the following agenda.

01 Block

Stakeholder management: what it means

  • ▸ What is a stakeholder?
  • ▸ Typical stakeholders in localization
  • ▸ What it means to manage stakeholders
  • ▸ Why stakeholder management matters
02 Block

The stakeholder management process

  • ▸ Define the focus and scope: program or project
  • ▸ Brainstorm internal and external stakeholders
  • ▸ Analyse roles, expectations, concerns, goals, awareness, and support
  • ▸ Prioritize stakeholders using power/interest and other mapping approaches
03 Block

Engaging and communicating with stakeholders

  • ▸ Select tools and define priority actions
  • ▸ Create a communication strategy: information, method, and frequency
  • ▸ Build feedback loops and close the loop
  • ▸ Discuss language feedback, quality, and trade-offs in stakeholder terms
04 Block

Action planning and challenging situations

  • ▸ Create a stakeholder action plan
  • ▸ Speak the stakeholder’s language and connect to business outcomes
  • ▸ Select meaningful business and traditional KPIs
  • ▸ Approach resistant stakeholders
  • ▸ Discuss emerging tensions: cost vs quality, automation vs brand risk, and centralization vs market autonomy
05 Block

Resources and practical application

  • ▸ Review stakeholder-analysis and communication resources
  • ▸ Apply the framework to a localization project or program
  • ▸ Identify next steps for the learner’s own context

Who Is This For?

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Localization Managers & Program Leads

Who need stronger cross-functional alignment.

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Project Managers

Coordinating internal teams, vendors, and language experts.

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Translators & Linguists

Who want to communicate the value of quality and localization.

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Moving Toward Strategy

Professionals moving from operational delivery toward strategic localization management.

Delivered in English. No prior experience is required. Prerequisites are none: no additional software or accounts are needed.

What You Will Need

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Requirements

  • ▸ Prerequisites: none. No additional software or accounts are required.
  • ▸ Workload: no additional workload beyond the live session.
  • ▸ Delivery: live online session with Q&A.
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Format & Duration

  • ▸ 1 hour 45 minutes to 2 hours, single session.
  • ▸ Format: one live online session.

Course Resources

  • ▸ Access to the course recording/webinar content if applicable
  • ▸ Stakeholder-mapping and communication-plan resources listed in the course program

Veronica Carioni

Senior Localization Manager at Skyscanner
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About VERONICA
Veronica has years of experience on the client side (buyer side), and currently leads localization at Skyscanner.
Previously, she built and evolved localization teams at Vistaprint from scratch.
Her approach combines quality management, product strategy, and AI implementation, always with a practical perspective: how to select complex technology without losing sight of human and linguistic needs.