EXPERT COURSE

SEO and GEO in the AI Era

Search is no longer what it was five years ago , and it won't be what it is today five years from now. The ten blue links model that defined the web for two decades is being rapidly overtaken by AI-driven search experiences: Google's AI Overviews, AI Mode, and a new ecosystem of standalone AI tools like ChatGPT, Claude, and Perplexity that users now turn to for answers before ever opening a browser.

The data is unmistakable: roughly 60% of searches now end with no click. Organic traffic projections are declining across industries. Impressions are rising while clicks are falling , a pattern that signals a fundamental shift in how users discover and consume content. The old playbook of keyword stuffing and backlink chases is giving way to something far more nuanced: optimizing for AI understanding, not just for a search engine's crawler.

This is not a trend. It is the new reality of digital visibility , and it demands a strategic response that goes far beyond traditional SEO tactics.

From Strategy to Tool-Specific Tactics

Session 1 breaks down the shift in search behavior and how to adapt SEO strategy in response, including what stays relevant , featured snippets, question-answer structures , and what is new, with specific implications for localization and multi-market consistency. Session 2 covers live demos on AI-assisted SEO strategies.

Built for Localization Professionals

This block places special emphasis on what these shifts mean across languages and markets , terminology consistency, register and voice authenticity by region, and the more strategic role this creates for localization specialists.


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  • This webinar includes:
  •     Expert tutor: Director of Content Marketing at Sinch
  •  Lifetime access to the course and extra contents
  •  In English
  •  TranslaStars Certificate of Completion
  •  Course duration: 4 h (approximately)
  •  When: 14-15 December 2026 (18.00 CET)

SEO AND GEO IN THE AI ERA

Understand how AI experiences are reshaping search. Learn SEO/AEO/GEO best practices,
tool-specific behavior, and how to power AI-assisted SEO/GEO strategies

SEO & GEO in the AI Era , Sessions

2 Sessions × 2 Hours

Session 1: The Shift in Search Behavior & Strategic Response

  1. The shift in search habits , from the ten blue links model to the dominance of AI search experiences
  2. Google's AI search: AI Overviews and AI Mode , differences and what it means for SEO/GEO
  3. AI tools disrupting search: adoption and differences across AI tools
  4. Adapting SEO strategy , strategies and recommendations for SEO/GEO optimization

Session 2: AI-Assisted SEO/GEO and Monitoring

  1. AI-Assisted Analysis in Practice (Live Demo) , 5 live use cases for AI-assisted GEO/SEO strategies
  2. Monitoring AI visibility , tools and strategies to understand AI visibilities across markets
  3. Staying up-to-date and future trends in content localization

Course & Coach Description

This block explains why search behavior has changed, what AI search actually does differently from past search features, and how to adapt strategy in response , covering the shift in user behavior and competitive dynamics, including specific implications for localization and multi-market consistency. It then unpacks how each major AI tool behaves differently in practice, concrete technical recommendations, and closes with live use cases for AI-assisted SEO/GEO strategies.

Meet Your Coach: Beatriz Redondo

Beatriz Redondo is an experienced multilingual content and AI strategist with 10+ years leading content and localization teams at global organizations. Her work spans editorial and thought leadership content creation, brand storytelling, and SEO & GEO, with a focus on using AI to produce better content that people actually want to read. She is a content marketing consultant specializing in AI implementation for SMBs, mid-sized companies, and large enterprises.

Who Is This For?

SEO & GEO in the AI Era

  • Localization specialists and translators who want to understand how AI search changes content strategy across markets.
  • Multilingual content creators aiming to stay visible as search shifts from links to AI-generated answers.
  • In-house and agency SEO/content teams managing multi-market content who need a framework for SEO/AEO/GEO.
  • Anyone building monitoring or analytics workflows who wants a low-cost alternative to commercial AI-visibility tools.

Requirements & What You Will Need

  • A laptop , not mobile , to follow along with the live build
  • Ideally, access to Google Search Console for at least one website (own or client's)
  • Ideally, access to an SEO tool (Ahrefs, Semrush, or a free one like Ubersuggest)

Beatriz Redondo Tejedor

Director of Content Marketing at Sinch
About BEA
Beatriz Redondo Tejedor is a journalist, communications, and content specialist with over 10 years of experience developing global and multilingual communications and content marketing strategies.
Over the years, Beatriz has specialized in helping international companies to develop localized communication strategies, combining her multicultural background and awareness and her expertise in digital communication and content creation.
She currently leads Sinch’s Content team, which create high-quality content in different languages and target customers all around the world.
She has implemented AI in content strategies and has included AI content creation as part of Sinch global strategy in order to further develop Sinch efforts to reach a global audience.