AI Agents for Localization

AI-Powered Content Creation

Generative AI is reshaping content marketing from both directions at once. On one side, it unlocks dramatic gains in production speed, ideation, and personalization, letting you create better content, faster, and at scale. On the other, it is fundamentally changing how people search and discover content, raising the bar for what good content needs to achieve. This course addresses both sides head-on, teaching you not just how to use AI to create content, but how to build your own AI-powered content toolkit for the new search landscape.

From Theory to Build: A Two-Part Format

Session 1 covers the why and what: where AI genuinely strengthens content work, where it falls short, and real use cases drawn from active campaigns. Session 2 moves into hands-on build: prompt engineering fundamentals and live construction of custom AI tools, Claude Projects, Skills, Custom GPTs, and Gemini agents, tailored to content localization and brand-voice workflows.

Built for Localization Professionals

Every case, prompt, and tool in this course is chosen for relevance to multilingual and content localization work, from regional transcreation challenges to building brand-voice assistants that other teams can use across markets. You will walk away not just knowing what AI can do, but with custom tools you built yourself ready to deploy.

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This webinar includes:
Expert tutor: Director of Content Marketing at Sinch
Lifetime access to the course and extra contents
In English
TranslaStars Certificate of Completion
Course duration: 4 h (approximately)
When: 10-11 December 2026 (18.00 CET)

AI-Powered Content Creation, Sessions

2 Sessions × 2 Hours

Session 1. Strengths, Limitations & Real Use Cases

Introduction and context: bidirectional impact of AI on content marketing: productivity/creativity gains vs. SEO and search-behavior challenges
Strengths of AI in content creation: "Create better," not just "create more"
Limitations of AI in content creation, hallucinations, biases from training data, and quality constraints
Generative AI fundamentals and prompt engineering: how models think and how to prompt effectively for best results

Session 2. Prompt Engineering & Building Custom AI Tools

Building custom AI tools (hands-on): Custom GPT vs. Claude Project/Skill vs. Gemini agents, key differences
Building the brain: instructions, knowledge files, integrations, conversation starters
6 real use cases for content creation, demo-ed live

Course & Coach Description

This course combines strategic grounding with applied tool-building. It opens with the bidirectional impact of AI on content marketing, then walks through AI's real strengths and limitations in content work, illustrated with live use cases from production campaigns, including a candid look at where AI's cultural transcreation still falls short. From there, it moves from prompt engineering fundamentals through to building working custom AI tools: Claude Projects, Skills, Gemini agents, and Custom GPTs configured for content creation and regional brand-voice work, including live demos with MCP-based integrations.

Meet Your Coach: Beatriz Redondo

Beatriz Redondo is an experienced multilingual content and AI strategist with 10+ years leading content and localization teams at global organizations. Her work spans editorial and thought leadership content creation, brand storytelling, and SEO & GEO, with a focus on using AI to produce better content that people actually want to read. She is a content marketing consultant specializing in AI implementation for SMBs, mid-sized companies, and large enterprises, with hands-on experience deploying AI-powered content workflows in real business contexts.

Who Is This For?

AI-Powered Content Creation

Localization specialists and translators who want to use AI as a content production and adaptation tool, not just a translation aid.
Multilingual content creators looking to scale output without losing quality or brand consistency.
In-house and agency marketing teams who need repeatable, brand-trained AI workflows across multiple regions.
Anyone curious about custom AI tools who wants to move from using ChatGPT/Claude casually to building project-specific assistants.

Beatriz Redondo Tejedor

Director of Content Marketing at Sinch

About BEA

Beatriz Redondo Tejedor is a journalist, communications, and content specialist with over 10 years of experience developing global and multilingual communications and content marketing strategies.
Over the years, Beatriz has specialized in helping international companies to develop localized communication strategies, combining her multicultural background and awareness and her expertise in digital communication and content creation.
She currently leads Sinch’s Content team, which create high-quality content in different languages and target customers all around the world.
She has implemented AI in content strategies and has included AI content creation as part of Sinch global strategy in order to further develop Sinch efforts to reach a global audience.