EXPERT COURSE

AI-Assisted SEO & GEO

Search Has Two Audiences Now: Here’s How To Optimize for Both

Google still matters. But ChatGPT, Perplexity, Claude, and Gemini are now answering questions that used to drive search traffic, and they have their own rules for what content they surface.

Generative Engine Optimization (GEO) is the emerging discipline that bridges both worlds, and multilingual content professionals have a structural advantage in getting it right.

From Keywords to Citations: What Changes with GEO

This session starts where your SEO knowledge already is - ranking signals, structure, search intent - and builds forward into what AI models actually reward: authoritative sources, clear entity relationships, structured data, and content that answers questions directly.
For professionals working across languages, GEO adds a layer of complexity and opportunity that this session addresses head-on.

Live Analysis, Real Tools

The second half of the session is entirely applied: live keyword research, content gap analysis, and GEO optimization strategies using AI-assisted workflows, including demonstrations with MCP integrations to SEO tools. Students will leave with a framework they can apply to their next project immediately.

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  • This webinar includes:
  •    Expert panellist: Beatriz Redondo Tejedor, Director of Content Marketing, Sinch
  •      Live activities
  •  Lifetime access to the course and extra contents
  •  In English
  •  Certificate of completion
  •  Course duration: 2 h (approximately)
  •  When: 17 June 2026 (13.00 p.m. CEST)
Course created in collaboration with:

Free for Crowdin Enterprise Users

Course Description

This session covers the full journey from SEO fundamentals to GEO strategy, with a practical focus on what changes when AI models become the gatekeepers of visibility.

The first part builds the conceptual framework: what GEO is, how it differs from traditional SEO, and the overlapping signals that work for both.
The second half is fully practical: keyword research, content gap analysis, and optimization audits using AI-assisted workflows with MCP integrations.

Beatriz is a content marketing consultant specializing in AI implementation, with hands-on experience applying AI-assisted SEO and content strategies for SMBs, mid-sized companies, and large enterprises across multiple markets.

Session Breakdown

01 Session

The New Search Landscape

  • 1.1 What GEO is and why it is different from SEO
  • 1.2 How AI models decide what to surface and cite
02 Session

SEO & GEO Optimization Strategies

  • 2.1 Content structure and entity optimization for AI models
  • 2.2 E-E-A-T signals in SEO and GEO
  • 2.3 Structured data and semantic markup
  • 2.4 Multilingual GEO challenges and opportunities
03 Session

AI-Assisted Analysis in Practice (Live Demo)

  • 3.1 Keyword and intent analysis with AI + Ahrefs MCP
  • 3.2 Content gap identification and optimization priorities
  • 3.3 Auditing existing content for GEO readiness
  • 3.4 Internal linking audit workflow
  • 3.5 Building a repeatable optimization workflow

What You Will Learn

✓

Understand what GEO is and how it differs from traditional SEO

✓

Master content structure and entity optimization for AI models

✓

Apply E-E-A-T signals effectively for both SEO and GEO

✓

Implement structured data and semantic markup for multilingual content

✓

Run keyword and intent analysis with AI + SEO tools (Ahrefs MCP)

✓

Conduct content gap analysis and audit existing content for GEO readiness

What You Will Learn

Who Is This Course For?

Who Is This For?

🌍

Freelance Professionals

Translators and localization specialists who want to add SEO/GEO consulting to their service offering.

📝

Multilingual Content Creators

Professionals producing multilingual content who want it to rank on search engines and get cited by AI models.

🏢

In-House Linguists

Language professionals responsible for web content, blogs, and localized landing pages within organizations.

👥

Agency Professionals

Professionals managing multilingual digital presence for clients and looking to differentiate their offer.

📚

What You Will Need

  • ▸ A Claude.ai account (free tier works, Plus recommended)
  • ▸ Basic familiarity with your own website or a client's website
  • ▸ Ahrefs or Semrush account (not required, helpful for later)
⏳

Format & Duration

  • ▸ Duration: 2 hours (includes live demo)
  • ▸ Part of AI Summer Camp

Resources

Beatriz Redondo Tejedor

Director of Content Marketing at Sinch
About BEA
Beatriz Redondo Tejedor is a journalist, communications, and content specialist with over 10 years of experience developing global and multilingual communications and content marketing strategies.
Over the years, Beatriz has specialized in helping international companies to develop localized communication strategies, combining her multicultural background and awareness and her expertise in digital communication and content creation.
She currently leads Sinch’s Content team, which create high-quality content in different languages and target customers all around the world.
She has implemented AI in content strategies and has included AI content creation as part of Sinch global strategy in order to further develop Sinch efforts to reach a global audience.