EXPERT COURSE

AI Visibility: Getting Found
in the Age of Answer Engines

AI Is Becoming the New Front Door to the Internet

AI-powered answer engines are rapidly changing how people discover brands, products, and services. According to McKinsey, around 50 % of consumers already use AI-powered search intentionally when researching or making purchase decisions.

The same research estimates that AI-driven discovery could influence up to $750 billion in consumer spending by 2028, as users increasingly rely on AI-generated summaries instead of traditional search results.

Why SEO Visibility Is No Longer Enough

Ranking well on Google does not guarantee visibility inside AI-generated answers. Independent industry data shows that only a small portion of top-ranking Google pages are cited by generative AI systems, meaning brands can be highly visible in search and still be invisible in AI responses.

As AI tools like ChatGPT, Perplexity, Gemini, and Claude become default discovery channels, brands that understand how AI selects, synthesizes, and cites information gain a structural advantage.

This course is designed to help you build that advantage now, before competitors catch up..

Why You Should Enroll

This hands-on, 4 hour course teaches you how to audit, optimize, and measure your brand’s visibility across AI answer engines. You will learn where competitors are being cited instead of you, how to close those gaps, and how to create content that AI systems consistently quote.

You will also explore the emerging world of AI advertising, understanding how paid visibility is being introduced inside AI platforms and how to position your content early for maximum impact.

This is a skill-forward, practical course, focused on implementation, not theory.

Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them. 

If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.

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  • This webinar includes:
  •    Expert panellist: Em Blitstein, Senior Content Manager at Sinch Mailgun & Co-Founder at UpWise
  •  Lifetime access to the course and extra contents
  •  In English
  •  TranslaStars Uni Certificate of Completion
  •  Course duration: 4 h (approximately)
  •  When:  19 & 20 May, 2026 (18.00 CET), 2 h/day

AI Visibility: Getting Found in the Age of Answer Engines

Learn how to make your brand visible in AI answers
with a hands-on AI visibility audit and action plan.

Session 1 - Foundations & AI Visibility Audit
Session 2 - Optimization, Content Strategy & AI Advertising
SESSION 1 -  Foundations

Foundations & AI Visibility Audit

Session 1

1.1. The new discovery landscape – how AI is replacing traditional search journeys
1.2. SEO vs AEO vs GEO – what each approach actually delivers for visibility
1.3. How AI finds and evaluates content – the mechanics behind citations
1.4. Why rankings don’t equal visibility –understanding citation disconnects
1.5. Technical visibility foundations – making content machine-readable
1.6. AI-friendly content structures – formats generative systems prefer
1.7. Live AI visibility testing – checking real presence across answer engines
1.8. Visibility metrics that matter – mentions, context, and sentiment
1.9. Competitive benchmarking – identifying where others appear and you don’t
1.10. Prioritized gap identification – defining what to fix first
SESSION 2 - OPTIMIZATION

Optimization, Content Strategy & AI Advertising

Session 2

2.1. Content gap categorization – identifying missing, weak, or outdated content
2.2. Targeted optimization strategies – matching problems to the right fixes
2.3. Citation-worthy content design – what makes AI choose one source
2.4. Using data and facts effectively – improving credibility and precision
2.5. Entity clarity and definitions – reducing AI confusion and errors
2.6. AI advertising fundamentals –understanding current and emerging formats
2.7. Ad-eligible content signals – what AI platforms are likely to promote
2.8. Paid AI visibility positioning – preparing assets for early experiments
2.9. Measurement frameworks – tracking AI share of voice and citations
2.10. 90-day action planning – turning insights into execution

Course Description

AI answer engines are reshaping how brands are discovered. If your brand isn’t cited in AI-generated answers, it’s invisible, regardless of your Google rankings.

This hands-on course shows you how to audit your AI visibility, identify where competitors are winning citations, and create content that AI systems are more likely to quote. You’ll also learn how to prepare for emerging AI advertising opportunities.

What You Will Learn:
By the end of the course, you will have:
  • A clear AI visibility audit of your brand
  • A prioritized list of citation and content gaps
  • Practical guidelines for AI-friendly content structure
  • Proven content patterns for higher AI citations
  • A 90-day action plan with measurable visibility goals

Who is this course for?

This course is designed for:
  • Marketing and growth professionals
  • SEO specialists transitioning to AEO and GEO
  • Brand, content, and digital strategy teams
  • Consultants and agencies advising clients on AI visibility
  • Founders and product teams competing in AI-driven markets

Resources

Linguistic skills:
  • A good English level is required.

IT resources:
  • A computer with speakers as well as a stable internet connection are necessary
  • Access to ChatGPT or a similar LLM

Availability:
  • Life access to the recording of the webinar and extra contents when you acquire your place.

Em Blitstein

| Senior Content Marketing Manager at Sinch Mailgun
| Co-Founder at UpWise
About EM
Em is a content writer and AI strategist based in Greenville SC, with 15+ years experience in the trenches studying the evolution of content and search in business.
With experience ranging from technical writing and QA to developing content programs at startups and leading content strategy for large organizations like Sinch Mailgun, she brings a wide range of tested knowledge to managing and developing content optimization and discoverability strategies and tools.
Em owns an independent consultancy, Em Blitstein, for AI search visibility, is a TEDx speaker sharing insights on using AI for research in art and culture, and is the Co-Founder of UpWise, an organization dedicated to supporting women in software engineering.
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