EXPERT COURSE

SEO & SEA Localization 
(I Edition - October 2025)

Become an expert in SEO & SEA localization

Unlock the full potential of your language skills with this SEO & SEA Localization course.

Designed for translators, copywriters, and localization professionals, this program transforms your love of words into high‑demand digital‑marketing expertise.

Across 5 dynamic days, you’ll discover how organic search (SEO) and paid search advertising (SEA) intersect with translation, empowering you to make any website or campaign resonate and rank in global markets.

SEO localization, SEA, optimization, keywords...

Under the guidance of industry experts David García and Alfonso González, you’ll move far beyond theory.

Step by step, you’ll learn to
- conduct multilingual keyword research
- weave search intent seamlessly into your translations
- apply on‑page SEO best practices that satisfy both algorithms and human readers.

Then you’ll dive into SEA:
- mastering the art of localizing Google Ads
- refining headlines and descriptions for maximum Quality Score
- aligning ad copy with optimized landing pages.

Get the skilss companies demand

But technical skills are only half the story.

Through hands‑on exercises drawn from real client briefs, you’ll practice writing and localizing compelling content that boosts organic traffic, lowers paid‑ad costs, and ultimately drives conversions.

You’ll acquire a toolkit of workflows, checklists, and data‑analysis techniques you can deploy immediately, plus the confidence to pitch premium marketing‑translation services to your clients.

Expand your service portfolio

Whether you’re looking to expand your service portfolio, command higher rates, or simply keep pace with the evolving language‑services market, this course delivers the knowledge and practical experience you need.

Join us and become the go‑to expert who helps brands thrive across borders, one optimized word at a time.

Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them. 

If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.

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  • This course includes:
  • Expert coaches:
    - David García, SEO Translation Expert
    - Alfonso González, SEO and SEA Localization Expert
  •  Real useful activities
  •  Life access to contents 
  • In English and applicable to any language combinaton
  •  Completion certificate
  •  Money back guarantee
  • Acquire A-Z SEO/SEA skills for marketing localization 
  • When: 13-17 October (18.00 CET)
  • Duration: 10 h aprox. (2 h/day during 2 weeks)
  • Live sessions get recorded so you do not miss anything
David García (days 1, 2 & 3)
Alfonso González (days 4 & 5)
18:00-20:00 PM CET

All You Need is...
SEO

Day 1

1.1 How SEO and translation work together
1.2 Keywords: types and search intent
1.3 Keyword research tools
1.4 Multilingual keyword research and keyword localization
1.5 How to follow the best practices of on-page SEO when translating 

Day 2

2.1 What is SEO content creation
2.2 Creating copy for people and search engines
2.3 Tools for SEO content creation
2.4 AI and content creation: uses and limits 

Day 3

3.1 SEO translation in practice: brief, workflow and real task
3.2 SEO content creation in practice: brief, workflow and real task 
18:00-20:00 PM CET

To SEA or not to SEA, that is the question

Day 4

4.1 Difference between SERP, SEM, SEO, and SEA
4.2 Organic and paid traffic
4.3 Recap on SEO (the ins of SEO you should know)
4.4 Keywords for ads (Positive and negative match types)
4.5 Content and function words

Day 8

5.1 SEA Google Ads
5.2 Ad Extensions
5.3 Text Ads and Display Ads
5.4 Ads' goals
5.5 Editorial guidelines
5.6 Landing pages
5.7 Future is now:  AI and SEA; creation and localization
5.8 Best practices for Seach Ads

Course and coaches description

There is only one way to succeed in SEO & SEA localization and content creation: practicing with real life examples and learning from professionals who do it everyday.

The localization of marketing content has become increasingly important in the last few years and anyone who wants to succeed as a marketing translator or lead marketing projects to success needs to know how to deal with SEO and SEA localization and how to optimize content for SEO.

David García is a renowned SEO consultant that has been providing multilingual SEO services  to companies and professionals since 2015. David will provide us with the skills to create copy that amazes both our readers and Google and teach us how to use the tools to SEO optimize our copy and localized content.

Alfonso González will cover everything you need to know about SEA and how to create and localize impacting and engaging ads using real life examples on which he has worked as a Localization Manager in different companies and on TranslaStars.

The SEO and SEA Localization Experts

Write your awesome label here.
David García
SEO Translation and
Content Creation Expert
David has been providing multilingual SEO services since 2015.
He helps companies and professionals to optimise their website content for global markets.
David is also the founder of Trust Your Brand, a company specialized in SEO multilingual services, translation and content creation.
Write your awesome label here.
Alfonso González
Senior Localization Manager at Pathwire
and TranslaStars Founder
As the Localization Manager at Pathwire, Alfonso needs to work on SEO and SEA projects on a daily basis. Success in this type of projects means higher profits for the company, brand recognition as the true experts in the industry, and better ranking in search engines.
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