EXPERT COURSE

Beyond SEO: GEO &
AI Search for Language Professionals

According to recent industry data, AI-driven search tools such as ChatGPT Search, Perplexity, and Gemini are rapidly reshaping how users find information online. At the same time, Google still holds nearly 90% of the global search market, and its AI Overviews are already changing click patterns and visibility across entire industries.

While Generative Engine Optimization (GEO) primarily affects source content rather than the translation itself, understanding how AI search works is becoming essential in order to advise clients competently, assess SEO projects realistically, and position your services strategically.

This 2-hour workshop provides a practical, non-technical introduction to GEO and AI search tailored specifically to translators, localizers, and language consultants.

What this workshop covers
You will gain a clear and structured overview of:
  • How AI search is changing online visibility and user behavior
  • How AI search systems retrieve, split (“chunk”), evaluate, and combine content into answers
  • What concepts like grounding and query fan-out mean and why they matter
  • Which types of websites and content tend to appear in generative answers
  • How brand mentions and off-site signals are relevant to AI systems
  • Which classic SEO techniques remain essential

By the end of this workshop, you will have a clear understanding of how AI search engines generate answers and select sources, which factors influence visibility in generative systems, and how GEO differs from traditional SEO. You will be able to explain these changes confidently to clients, understand where translators and localizers fit into the evolving search ecosystem, and position yourself more credibly in discussions around GEO, AI search, and SEO translation.

Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them. 

If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.

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  • This webinar includes:
  • Expert panellist: Magali Karee, SEO translator with over 15 years of experience.
  •     Live Activities
  • Lifetime access to the webinar
  •  In English
  •  Certificate of completion
  •  When: 26 February 2026 (18.00 CET)
  •  Webinar duration: 120 min (approximately)
  • Downloadable webinar program

GEO & AI SEARCH FOR LANGUAGE PROFESSIONALS

Learn how GEO and AI-driven search are reshaping online visibility
and what this means for content and translation

Session 1 - Beyond SEO: GEO &
AI Search for Language Professionals
SESSION 1

Beyond SEO: GEO &
AI Search for Language Professionals

Session 1

1. What is GEO and what are AI search engines?
2. Is Google dead? Key figures and industry facts
3. How does AI search work? Grounding, query fan-out, and typical sources
4. How is success measured in AI search?
5. How can content be optimized for AI search?

Course and panellist description

Stay ahead of changes in online visibility with this 2-hour workshop on GEO (Generative Engine Optimization) and AI search, designed specifically for language professionals. The session explores how AI-driven search systems such as ChatGPT Search, Perplexity, and Google’s AI features retrieve information, generate answers, and select sources and what this shift means for content, SEO, and translation.

Magali Karee, M.A. is a freelance translator, SEO translation and transcreation specialist with more than 15 years of professional experience. She translates from English and French into German with a strong focus on SEO-optimized and marketing content, helping brands connect with their audiences while improving search visibility.

Who is this course for?

This workshop is designed for translators, localizers, and other language professionals who want to understand how AI-driven search is changing online visibility and what this means for their work. Whether you are an experienced professional, new to the industry, or still studying, this course is for anyone who wants to gain a solid understanding of GEO (Generative Engine Optimization) and AI search systems. It is especially relevant if you work with SEO content, website translation, marketing texts.

Resources

Linguistic skills:
  • A good English level is required.

IT resources:
  • A computer with speakers as well as a stable internet connection are necessary.

Availability:
  • Life access to the recording of the webinar when you acquire your place.
Meet

Magali Karee

Magali is a freelance translator, SEO translation and transcreation specialist with more than 15 years of professional experience. She translates from English and French into German with a strong focus on SEO-optimized and marketing content, helping brands connect with their audiences while improving search visibility.

Before going freelance, Magali spent over a decade working for a major German online portal, where she developed content formats, trained writers, and learned to write effectively for both human readers and search engines. She has a Master’s degree in German, English, and Romance languages, is a state-certified translator, and a certified SEO manager. 

Magali is also active in the localization community as a LocLunch Berlin ambassador and has organized industry discussions on AI and translation. She brings deep practical insight into how language, content strategy, and search dynamics intersect.
Magali Karee, webinar host and panellist.
Click on the image if you want to know more about her.
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