MENTORING PROGRAM

MTMM: SEO Marketing Localization

The marketing localization landscape is constantly changing and evolving.

Nowadays knowing about SEO and applying SEO localization techniques to your services is a must in marketing localization.

This is a multimillion dollar business that requires getting the users attention through SEO strategies to increase your company ROI and sales.

This mentoring program with Alfonso will help you acquire the skills you need to succeed in SEO localization thanks to the experience he has gained in his more than 20 years career.

Enjoy an unparalleled personalized experience with 1:1 sessions, masterclasses with other SEO experts, and real life examples Alfonso himself and the SEO experts have managed. 

Go from zero to hero with Alfonso, learn the basics of SEO and master the knowledge you need to become an SEO localization expert.

Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them. 

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  • Features of the Mentoring Program:
  • Ten 60 minute sessions (six 1:1 live sessions with Alfonso).
  • Personal tuition and feedback.
  • Master classes with other SEO experts.
  •  Flexible meeting times.
  •  Real life SEO examples.
  •  Life access to content + 6 month follow-up.
  •  In English and Spanish.

Program description

Whether you want to succeed as a SEO localization specialist, as a content specialist or increase your skills in marketing localization/transcreation, this is the mentoring program for you.

Alfonso will guide you through the integration of SEO localization and content creation skills in your translation and content/copy writing workflow with:
- real life examples/activities;
- 1:1 live sessions;
- personalized feedback;
- masterclasses with other SEO and localization experts.

SEO localization and content/copy writing including SEO has become increasingly important in the last few years and anyone who wants to succeed as a marketing translator needs to know how to apply SEO to content.

Alfonso González has more than 20 years' experience managing all types of localization projects. In his position as Localization Manager at Pathwire, he deals with more than 2000 marketing projects every year where SEO plays a vital role.

Contents on the page will be available the week the mentoring program begins.

Who is this mentoring program for?

This MTMM SEO Marketing Localization is addressed to anyone interested in SEO marketing localization and content creation, and who specifically wants to know more about:
  • meaning of SEO and current strategies;
  • ranking content on Google and lead generation;
  • translation/localization of SEO and SEA related content;
  • search intent, keywords, and content structure;
  • function and content words in the localization of SEO and SEA related content;
  • creation and localization of meta information;
  • possibilities and limitations in SEO and SEA related content.


The program can be delivered in eiher English or Spanish (based on each student preference) and the skills gained can be applied to the localization of SEO content in any language combination (examples will have English as source language).

Mentoring program delivery

The mentoring program is divided into 4 main parts covering the most important aspects of SEO localization and content creation:
  • intro to search engines and their relation to content creation and localization
  • meaning and implications for content creation and localization of SERP, SEM, SEO, and SEA
  • preparing content to be localized
  • SEO, SEA, and content writing structure

Students will have the opportunity to learn on their own, carry out tasks independently, and attend live 1:1 personalized sessions with Alfonso and other SEO experts.

Skills will be acquired with an learning by doing approach based on real life examples taken from projects in which Alfonso or other SEO experts have worked or managed.

The sessions will be recorded and you will be granted life access to the recordings and contents.

Resources

Linguistic skills:
  • A good English and or Spanish level is required (you choose the language in which you would like to have the sessions).

IT resources:
  • A computer with speakers and a microphone as well as a stable internet connection are necessary.
  • A Zoom account.

Availability:
  • You should be able to dedicate at least 5 hours to the course every week and have availability from 18.00 to 20.00 at least one day of the week from 28 February to 6 May 2022 (you can do it from wherever you want).
  • Life access to the recordings and contents of the mentoring program.
Meet

Alfonso González

Besides being the founder of TranslaStars, Alfonso is a multifaceted professional who has developed his professional career as a translator, translation manager, and university teacher.

As a translator he has excelled in the translation of European and international standards,  scientific texts, audiovisual projects, and marketing content.

He has founded and co-founded several companies and currently works as the localization manager in Germany for Pathwire (where he has created the translation department for more than 9 languages and developed the current translation workflow). 
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