EXPERT COURSE

Certificate in Localized Social Media Strategies

Ready to boost your social media skills?
Join our 5-day course and dive into the world of social media communication, copywriting, and translation.
Tailored for today's most popular platforms, this course offers the tools you need to engage your audience effectively.

What you'll learn:
- Master Facebook, Instagram, and LinkedIn—understand their unique audiences and best practices.
- SEO tricks to make your content stand out.
- Adapting content for formats like thumbnails and reels.
- Effective hashtag strategies and profile optimisation.
- Crafting and translating social media copy to fit platform-specific tones while maintaining consistency across multiple languages.

Through a mix of expert insights, real-world exercises, and personalized feedback, this course will empower you to create a winning content strategy and take your copywriting to the next level.

What to expect: 
- 10 hours of training spread over 5 days (2 hours per day)
- Interactive exercises to apply your learnings immediately
- Tips on leveraging your copywriting skills for business growth
- A personalised content strategy to kickstart your success on social media 

Don’t miss out on the chance to transform your social media presence and become a pro at creating captivating content!


Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them. 

If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.

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  • This course includes:
  • Expert coach: Martina Loffredo, translator, interpreter and global communications expert.
  •  Live activities
  •  Life access to contents 
  •  In English
  •  Completion certificate
  •  Money back guarantee
  • Downloadable course program
  • Acquire A-Z knowledge and practical tips for social media strategies and copywriting and translation techniques.

  • Duration: 10 h aprox.
  • When: 20-24 January 2025 (2 h/day) at 18.00 CET

Course and coach description

Unlock the secrets to crafting engaging and persuasive social media content with our 5-day webinar tailored for today's most popular platforms. Whether you’re a social media manager or a translator looking to expand your skill set, this course will provide you with the tools to elevate your online presence.

Your coach, Martina Loffredo, is a seasoned linguist and social media expert with a strong background in transcreation and content management. Fluent in multiple languages, Martina has applied her passion for communication to help businesses thrive in the digital world. With experience spanning translation, social media management, and international collaborations, she brings a unique perspective to the intersection of language and social media.

Join Martina to master platform-specific strategies and learn how to adapt your content for diverse audiences, making sure your message resonates across languages and cultures.

Session 1
Session 2
Session 3
Session 4
Session 5
SEssion 1

Introduction to Social Media Communication

Session 1

1.1 Overview of social media platforms: Facebook, Instagram, LinkedIn, TikTok: Understanding the audience, purpose, and best practices for each platform.

1.2 Communication structures: Text, images, Videos: Best practices for integrating various content types to maximize engagement.

1.3 Platform objectives: Entertainment vs. Professional networking: Tailoring content to the specific goals of each platform.

1.4 SEO & Audience engagement: Basics of SEO and applied to social media posts and how to engage audiences through content.

Q&A Session
Session 2

Understanding formats and and social media specifications

Session 2

2.1 Social Media platforms: creative formats - 1:1, 4:5, 9:16, safe spaces, thumbnail rules.

2.2 Platform specific formats: differences between Meta, LinkedIn and TikTok.

2.3 Effective use of thumbnails and reels: best practices for thumbnails - what grabs attention 

2.4 Reels and short videos: how to optimise these for each platform (Canva + CapCut).

Q&A Session
SEssion 3

Hashtags and their impact

Session 3

3.1 Introduction to hashtags: how they work across different platforms.

3.2 Hashtag analysis: choosing the right hashtags - tools and strategies for effective hashtag research.

3.3. Localisation: adapting hashtags for different languages and regions. 

Q&A Session
SEssion 4

Social Media profile optimisation

Session 4

4.1 Optimising profiles across platforms: Profile elements - Name, Bio, Profile Picture, and Cover Image.

4.2 SEO within social media: How to ensure profiles are discoverable.

4.3 Target audience and tone of voice: Matching content to audience - Aligning tone of voice with target demographics.

4.4 Language considerations: Multilingual profiles - Best practices for managing profiles in multiple languages.

Q&A Session
SEssion 5

Content strategy and copywriting techniques

Session 5

5.1 Developing a content strategy: Themes, frequency, and planning - How to create a coherent content plan.

5.2 Language and cultural considerations: Adapting strategies for multilingual audiences.

5.3 Copywriting for social media: Text length and style - Guidelines for different platforms.

5.4 Call to Action (CTA): Crafting effective CTAs that drive engagement.

5.5 Tone of voice: Maintaining consistency across languages and platforms.

5.6 Translation techniques: Adapting content for different languages - Balancing literal translation and cultural adaptation.

5.7 Gender-Inclusive language: Best practices for inclusive communication.

Q&A Session
Meet

Martina Loffredo

Martina Loffredo is a passionate linguist with a deep love for languages and cultures.

After high school, Martina pursued her passion for languages by studying translation and interpreting at university in Innsbruck, Austria. Throughout her studies, she honed her skills in German, English, French, and Spanish, and even spent a life-changing semester in Brussels as part of the Erasmus program. Each experience added a new layer to her understanding of languages and the people who speak them.

Currently, Martina is expanding her language repertoire by diving into Portuguese and Swedish. Alongside her work as a translator, she has gained valuable experience as a social media manager and localization specialist for social media platforms. Whether she’s translating books or managing online content, her work is driven by curiosity and a love of discovery.

She has also contributed to international events like the Italian Film Festival in Nantes, where she subtitled films, introducing Italian culture to a wider audience.

You can follow her language adventures on social media @MultilingualCrib.
Martina Loffredo - Course creator and host..
Click on the image if you want to know more about her.
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