FREE EXPERT COURSE

From AI Vision to Revenue. Leading Enterprise AI Rollout in Global Services

AI Is Not a Technology Problem. It’s a Revenue Problem

AI transformation in services organizations rarely fails because the tools don’t work. It fails because incentives are misaligned, ownership is unclear, and commercial models don’t evolve.
The global language services market continues to expand, driven by international growth and digital content scale (Nimdzi Insights). Yet many organizations adopting AI focus only on productivity gains, not on how those gains translate into sustainable revenue growth.

From Efficiency to Commercial Impact

In localization and global services, AI changes pricing structures, margin models, stakeholder expectations, and time-to-market. It reshapes how value is perceived by clients.
This session uses localization as a real-world transformation case study to explore how AI affects:
  • Pricing models
  • Margin structures
  • Sales incentives
  • Talent evolution
  • Global expansion strategies
If you want to understand how to turn AI adoption into measurable revenue impact, not just cost savings, this session gives you the strategic framework.

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  • This webinar includes:
  •    Expert panellist: Grainne Maycock, Chief Revenue Officer at Acolad
  •      Live activities
  •  Lifetime access to the course and extra contents
  •  In English
  •  Certificate of completion
  •  Course duration: 2 h (approximately)
  •  When: 24 March 2026 (16.00 CET)
Course created in collaboration with:

Leading Enterprise AI Rollout in Global Services

Learn how to turn AI adoption into measurable revenue growth in localization and global services.
Executive strategy, pricing, alignment & transformation

Module 1 - From Efficiency to Commercial Impact
MODULE 1

From Efficiency to Commercial Impact

Module 1

1. The AI Rollout Reality Check
1.1 Why AI rollout fails (incentives, cannibalization fears, unclear ROI)
1.2 The localization case: pricing, margins, and value perception
1.3 Commercial ownership and revenue accountability

2. Stakeholder Alignment in a Services Business
2.1 How AI impacts Sales, Operations, Linguists, IT, Legal, and Finance
2.2 The 4 Alignment Levers

3. From Productivity Gains to Revenue Impact
3.1 Why productivity ≠ growth
3.2 Rethinking pricing and service models
3.3 Tiered services: AI-powered vs human-led
3.4 AI as a driver of global expansion 

4. Cultural & Organizational Resistance
4.1 Fear from linguists
4.2 Sales concerns around pricing pressure
4.3 Operations fears of displacement
4.4 What works: transparency, role evolution, hybrid human+AI narrative
4.5 Executive sponsorship and psychological transformation

5. Executive Case Simulation

Course and tutor description

This executive-level session explores how AI rollout impacts commercial strategy in global services organizations, using localization as a transformation case study.

Key themes include:
  • Why AI rollout fails despite strong technology
  • The commercial consequences of AI adoption
  • Pricing model evolution
  • Margin restructuring
  • Stakeholder alignment across departments
  • Turning productivity gains into revenue growth
  • Managing cultural and organizational resistance
The session concludes with a practical executive simulation focused on the first 12 months of AI rollout.

About the Coach
As Chief Revenue Officer at Acolad, Gráinne Maycock leads Revenue, Marketing, Solutions, Pre-Sales, Sales Operations, and Sales Enablement across a global organization. Her work focuses on translating AI transformation into sustainable revenue models, ensuring that innovation drives commercial impact rather than internal disruption.

Who is this course for?

This course is ideal for:
  • Localization leaders and LSP executives who are navigating AI rollout and need a commercial roadmap beyond operational efficiency.
  • Sales and revenue leaders adapting pricing, positioning, and compensation models in AI-enabled services.
  • Operations managers redesigning workflows while protecting margin and quality.
  • Consultants and transformation professionals working with service organizations under AI pressure.
  • Technology strategists who understand AI tools but want clarity on revenue ownership and executive alignment.
If you operate in a global services environment where AI is reshaping roles, margins, and client expectations, this session is for you. 

Resources

Linguistic skills:
  • A good English level is required.

IT resources:
  • A computer with speakers as well as a stable internet connection are necessary

Availability:
  • Life access to the recording of the course and extra contents when you acquire your place.
Meet

Grainne Maycock

Gráinne Maycock is Chief Revenue Officer at Acolad and a recognized revenue leader in the global language and content services industry.
With over 25 years of experience driving go-to-market strategy and international growth, she leads Revenue, Marketing, Solutions, Pre-Sales, Sales Operations, and Sales Enablement across the group.
Her work focuses on translating AI transformation into sustainable revenue models, helping global organizations remove language and technology barriers while scaling with clarity and commercial discipline.
Grainne Maycock - Course host