EXPERT COURSE

AI-Based Image Localization

Why Image Localization Matters Today

According to CSA Research, 76% of consumers prefer to buy products with information in their own language. Yet, effective localization goes beyond text, it requires culturally relevant visuals that engage global audiences.

In an era when AI-generated images are transforming creative workflows, learning to adapt and review these visuals responsibly is critical for translators, marketers, and content creators.

The AI Revolution in Visual Content

The emergence of tools like Midjourney, ChatGPT, Leonardo AI, and OpenArt has made it possible to generate stunning visuals with a few prompts. But without proper localization, even the most beautiful images can fail to connect, or worse, offend.

This course demystifies the process of creating, refining, and scaling culturally appropriate images with AI.

A Hands-On, Future-Ready Approach

This 2-session course blends presentations, live demos, and hands-on practice to help you build real-world skills.

From crafting prompts that reflect local context to fixing cultural mismatches, you’ll gain the expertise you need to deliver visuals that work across markets, and avoid common pitfalls.

Why You Should Enroll

Whether you’re a language professional, designer, or project manager, mastering AI-based image localization will set you apart in the fast-evolving landscape of multilingual content.

Join Dorota Pawlak and discover how to combine creativity, technology, and cultural awareness to elevate your visual communication.

Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them. 

If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.

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  • This webinar includes:
  •    Expert panellist: Dorota Pawlak, Localization and Gen AI Trainer
  •     Live activities
  •  Lifetime access to the course and extra contents
  •  In English
  •  Certificate of completion
  •  Course duration: 3 h (approximately)
  •  When: 6-7 October (16.30 - 18.00 CET)
  • Downloadable webinar program

AI BASED IMAGE LOCALIZATION

Learn to create and adapt multilingual visuals with AI
in this hands-on TranslaStars course by Dorota Pawlak.

Module 1 - Creating Local-Ready Visuals with AI
Module 2 - Tweaking, Reviewing & Scaling AI-Localized Visuals
MODULE 1 -  Foundations & Tools

 Creating Local-Ready Visuals with AI

Module 1

1. Intro to Image Localization & Why It Matters
1.1 What is image localization?
1.2 Impact on global user experience and marketing
1.3 Common challenges (text in images, symbolism, representation)

2. Prompting for Localization Needs
2.1 How to write prompts that reflect local context
2.2 Adapting prompts for multilingual and multicultural audiences
2.3 Examples: same prompt, different tool, different cultural output

3. AI Tools for Image Localization
3.1 Overview of key tools: Midjourney, ChatGPT, OpenArt, Leonardo AI, Ideogram
3.2 Demo: Creating multilingual visuals with Midjourney, OpenArt & Genspark
3.3 Integrating ChatGPT for prompt crafting

4. Hands-on Mini Project #1
4.1 Task: Generate a localized version of a promotional image
4.2 Tools: participants can select their go-to tools
4.3 Group review and discussion
MODULE 2: Refinement & Strategy

Tweaking, Reviewing & Scaling AI-Localized Visuals

Module 2

1. Reviewing & Tweaking Local Images with AI
1.1 Evaluating AI-generated visuals: what to look for
1.2 Fixing cultural mismatches, readability, or context issues
1.3 Using ChatGPT and image editors for feedback loops

2. Cultural Sensitivity & AI Ethics in Visuals
2.1 Avoiding stereotypes, bias, and over-generalization
2.2 Ethics of AI-generated human representation
2.3 Open discussion: real cases & what went wrong

3. Scaling Visual Localization Workflows with AI
3.1 Automating parts of the visual pipeline
3.2 Short tool demo: Genspark
3.3 Integrating AI-generated assets into design systems
3.4 Tips for collaboration with designers and translators

4. Hands-on Mini Project #2
4.1 Task: Review & refine a multilingual visual set for 2-3 markets
4.2 Deliverables: Before/after comparisons + rationale
4.3 Peer feedback and wrap-up discussion

Course and panellist description

By the end of this course, participants will:
  • Understand the role of AI in creating and adapting multilingual visuals
  • Learn how to use tools like Midjourney, ChatGPT, OpenArt, Ideogram, Leonardo AI, and Genspark for image localization
  • Be able to generate, review, and refine localized visuals using AI tools
  • Gain awareness of cultural and ethical considerations in visual localization
  • Apply practical skills through guided projects and real-world examples

Join Dorota Pawlak, an experienced Localization Consultant and Gen AI Trainer, and discover how to combine creativity, technology, and cultural awareness to elevate your visual communication.

Who is this course for?

This course is designed for:
  • Marketing and Content Professionals working in international markets who need to adapt imagery for diverse audiences.
  • Translators and Localization Specialists who want to expand their services to include multilingual visuals.
  • Designers and Creative Teams exploring how AI tools can accelerate and improve their localization workflows.
  • Project Managers overseeing global campaigns who want to ensure visuals meet cultural and ethical standards.
  • Anyone curious about leveraging AI to create inclusive, market-ready visual content.

No prior experience with AI image generation is required, just curiosity and a willingness to experiment. 

Resources

Linguistic skills:
  • A good English level is required.

IT resources:
  • A computer with speakers as well as a stable internet connection are necessary

Availability:
  • Life access to the recording of the webinar and extra contents when you acquire your place.
Meet

Dorota Pawlak

Dorota Pawlak is a localization consultant and AI trainer with a passion for making complex tech accessible. She holds an MA in Translation and an MSc in Multilingual Computing and Localization and has completed multiple AI-focused programs, including certifications in generative AI and prompt engineering from the Blockchain Council.

Dorota loves experimenting with AI image generators and large language models, turning her discoveries into insightful articles published on her Medium blog, newsletter, or client platforms. She also creates on-demand courses on AI in localization and helps localization professionals implement a healthy dose of AI into their daily work.
Dorota Pawlak - Course host
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