The Power of Terminology: A Strategic Approach for Global Success
This course is designed to demonstrate how terminology management is a powerful tool for achieving global success. It shows how a strategic approach to terminology can lead to better content quality, more efficient processes, and improved overall business value.
You will also learn how to build and implement a terminology program, and how terminology plays a role in modern technologies like machine translation and AI.
By attending this course, you will learn to speak the language of business and use data to persuade stakeholders and secure the resources needed to solve business pain points.
You will also learn how to build and implement a terminology program, and how terminology plays a role in modern technologies like machine translation and AI.
By attending this course, you will learn to speak the language of business and use data to persuade stakeholders and secure the resources needed to solve business pain points.
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Course Tutor: Celeste Martins, Terminologist & UX Specialist at Booking.COM
Live activities
Life access to contents
Session gets recorded so you do not miss anything
Completion certificate
Money back guarantee
When: 15 October 2025 (18.00 CET)
Duration: 2 h approx.
You will acquire the main skills to successfully build and implement a terminology program.
Learn how to build and implement
a terminology program
Learn to Build a Terminology Program
-The Foundations of Terminology: basics to get started
- Building a Terminology Program: structure a program and define your goals
- The Future of Terminology: from MT to AI and knowledge graphs
The session is structured to provide a comprehensive overview of terminology management, covering:
- The Foundations of Terminology: Learn what a "term" is and how it differs from a general word. You'll also learn the differences between glossaries and termbases.
- Building a Terminology Program: Get practical advice on how to build a program, including understanding your business, defining goals, and getting buy-in from key stakeholders.
- The Future of Terminology: Explore the relationship between terminology and technology, from using it to fine-tune machine translation to its role in AI and knowledge graphs.
The course duration is 2 hours.
You will receive a certificate of completion upon successfully finishing the course.
This course is ideal for anyone who works with or is impacted by the creation and translation of content. This includes:
- Localization managers: To learn how to build and implement a terminology program and how to use terminology management in automated translations.
- Localization managers: To learn how to build and implement a terminology program and how to use terminology management in automated translations.
- Content creators: To understand how controlled vocabulary simplifies writing and reviewing documents.
- Translators and linguists: To understand how terminology management can make their work more effective and improve quality assurance.
- Localization leaders: To learn how to connect terminology management to high-level business goals such as brand consistency and legal compliance.
Celeste is a linguist with over 15 years of experience in translation, localization, terminology management, and content optimization.
She has spent the last nine years on Booking.com where she works as UX Writer and Terminologist, where she developed a comprehensive terminology program, led multiple localization projects, and collaborated with UX and product teams to ensure linguistic quality and user-centered content.
Celeste is passionate about continuous learning and cultural exchange, bringing both technical skill and human-centered communication to every project.
She loves talking about terminology management, particularly its growing importance with the expansion of automated translations and the strategic value it adds to content creation and localization.
She has spent the last nine years on Booking.com where she works as UX Writer and Terminologist, where she developed a comprehensive terminology program, led multiple localization projects, and collaborated with UX and product teams to ensure linguistic quality and user-centered content.
Celeste is passionate about continuous learning and cultural exchange, bringing both technical skill and human-centered communication to every project.
She loves talking about terminology management, particularly its growing importance with the expansion of automated translations and the strategic value it adds to content creation and localization.
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