Strategic Terminology Management for Global Success
Build, Implement & Leverage Glossaries, MT & AI
In a world where over 90% of organizations are exploring or using AI in their operations (McKinsey, The State of AI), language consistency is no longer optional, it is a competitive advantage.
At the same time, global content production is accelerating at unprecedented levels. According to CSA Research, companies that invest in structured localization processes outperform competitors in global markets. Yet many organizations still overlook one of the most powerful strategic levers available to them, Terminology Management.
The Power of Terminology
In the age of AI and automation, terminology is no longer a linguistic afterthought, it is a structured data asset that powers:
- Machine/AI Translation
- Large Language Models (LLMs)
- Retrieval-Augmented Generation (RAG) systems
- Knowledge graphs
- Global brand governance
This course provides a strategic, business-oriented framework to design, implement, and scale a terminology program that reduces cost, increases efficiency, and strengthens AI-driven workflows.
If content is king, terminology is queen. And in global business, the queen protects the kingdom.
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Course Tutor: Celeste Martins, Terminologist & UX Specialist at Booking.COM
Live activities
Life access to contents
Session gets recorded so you do not miss anything
Completion certificate
Money back guarantee
When: 12 March 2026 (18.00 CET)
Duration: 2 h approx.
You will acquire the main skills to successfully build and implement a terminology program.
Learn to Build and Implement
a Terminology Program
Learn to Build a Terminology Program
-The Foundations of Terminology: Understand what a term truly is, why concept-orientation matters, and how glossaries differ from structured termbases.
- Building a Terminology Program: Learn how to define scope and goals, align terminology with business strategy, design workflows, secure stakeholder buy-in, and measure ROI.
- The Future of Terminology: Explore terminology’s role in Machine Translation, MT glossaries, AI systems, LLM prompts, metadata structures, and knowledge graphs.
The session is structured to provide a comprehensive overview of terminology management, covering:
- The Foundations of Terminology: What distinguishes a “term” from a general word, and why concept-based terminology is essential for clarity and scalability.
- Building a Terminology Program: Practical guidance on understanding business needs, defining measurable goals, influencing stakeholders, and implementing structured workflows.
- The Future of Terminology: How terminology strengthens Machine Translation, reduces ambiguity in AI systems, supports clean prompts, and improves automated content generation.
The course duration is 2 hours.
You will receive a certificate of completion upon successfully finishing the course.
This course is ideal for anyone who works with or is impacted by the creation and translation of content. This includes:
- Localization managers: To learn how to build and implement a terminology program and how to use terminology management in automated translations.
- Localization managers: To learn how to build and implement a terminology program and how to use terminology management in automated translations.
- Content creators: To understand how controlled vocabulary simplifies writing and reviewing documents.
- Translators and linguists: To understand how terminology management can make their work more effective and improve quality assurance.
- Localization leaders: To learn how to connect terminology management to high-level business goals such as brand consistency and legal compliance.
Celeste is a linguist with over 15 years of experience in translation, localization, terminology management, and content optimization.
She has spent the last nine years on Booking.com where she works as UX Writer and Terminologist, where she developed a comprehensive terminology program, led multiple localization projects, and collaborated with UX and product teams to ensure linguistic quality and user-centered content.
Celeste is passionate about continuous learning and cultural exchange, bringing both technical skill and human-centered communication to every project.
She loves talking about terminology management, particularly its growing importance with the expansion of automated translations and the strategic value it adds to content creation and localization.
She has spent the last nine years on Booking.com where she works as UX Writer and Terminologist, where she developed a comprehensive terminology program, led multiple localization projects, and collaborated with UX and product teams to ensure linguistic quality and user-centered content.
Celeste is passionate about continuous learning and cultural exchange, bringing both technical skill and human-centered communication to every project.
She loves talking about terminology management, particularly its growing importance with the expansion of automated translations and the strategic value it adds to content creation and localization.
