CERTIFIED COURSE
Strategic Storytelling
Learning to Explain the Value & Impact of Localization
You may have been here before. You join a meeting to explain why a Localization decision matters. You bring data, guidelines, and solid arguments. You have a Localization strategy, and you understand the markets and the risks. You explain your recommendation clearly. You are prepared. Weeks later… you see that nothing has changed.
This is a common situation in the Localization industry. Localization professionals are trained to be precise, accurate, and careful with language. But we are rarely trained to influence decisions or to explain our work to stakeholders and leadership teams in ways that resonate with them. And that is a real problem, because today many Localization decisions are made by people who are not aware of Localization intricacies. These people focus on priorities, timelines, and business impact. If Localization is not explained in a way that fits those conversations, its value is easy to overlook.
This course helps you develop the communication skills needed to make Localization visible, relevant, and understood, using storytelling techniques that work in real professional settings.
Now that AI is part of daily Localization conversations, communication matters more than ever, because influence, trust, and human connection cannot be automated, and this is what truly differentiates people from algorithms and Large Language Models.
Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them.
If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
Write your awesome label here.
Add to Calendar
Course Tutor: Miguel Sepúlveda, Localization Director at King (Microsoft)
Live activities
Live access to content
Sessions get recorded so you do not miss anything
Completion certificate
Money back guarantee
When: 26-28 May (18.00 CET)
Duration: 6 h approx. (2 h/session)
Your opportunity to have:
- More influence in Localization decisions
- Clearer, more confident conversations with stakeholders
- Stronger positioning of their expertise and value
Communicate Localization Expertise
with Authority, Clarity, and Influence
Understanding Influence
Objective: Help participants understand who they are speaking to and why Localization conversations often fail.
Topics covered
1.1 Why communication and influence matter in Localization
1.2 Typical Localization challenges with leadership and stakeholders
1.3 Understanding different audiences:
o Leadership and executives
o Product, tech, and business teams
o Linguists, vendors, and partners
1.4 What decision-makers care about:
o Risk, priorities, timelines, and business impact
1.5 Common objections to Localization and where they come from
Practical outcomes
- Learn how to adapt your message depending on who is in the room
- Identify what you want from your audience (buy-in, budget, approval, alignment)
Structuring Messages that Influence Decisions
Objective: Teach participants how to organize ideas so they are clear, persuasive, and easy to act on.
Topics covered
2.1 How leaders process information
2.2 Leading with impact, the BLUF strategies (Bottom Line Up Front)
2.3 How to turn Localization topics into strong “big ideas.”
2.4 Message structure frameworks to create an engaging presentations
o The Temple structure
o The Minto Pyramid
2.5 Choosing the right metrics and arguments for leadership
Practical outcomes
- Structure Localization messages so stakeholders quickly understand what matters and what decision is needed
- Present Localization strategies and initiatives in business terms, using the right metrics and arguments to support decisions, approval, and buy-in
Storytelling, Delivery, and Digital Presence
Objective: Help participants use storytelling techniques to communicate Localization messages clearly and with authority, in both in-person and online meetings and presentations.
Topics covered
Topics covered
3.1 Why storytelling works in professional and leadership contexts
3.2 Storytelling models applied to localization:
o The GAP (current state vs. future state)
o Problem–Solution–Impact
o The Hero’s Journey (simplified for business use)
3.3 Delivery skills that build credibility:
3.3 Delivery skills that build credibility:
o Voice, pace, pauses
o Body language and presence in-person meetings
3.4 Digital body language for remote communication:
o Camera presence and eye contact
o Framing, posture, and movement on screen
o Vocal energy and clarity in virtual meetings
Practical outcomes
- Use storytelling frameworks to explain Localization decisions in a clear, structured, and memorable way, adapted to meetings, presentations, and leadership conversations
- Deliver Localization messages with confidence and credibility, using effective voice, body language, and digital presence in both in-person and remote settings
Localization Managers and Leads
Who need to build and defend Localization strategies and explain risks and priorities to leadership teams and non-linguistic stakeholders.
Translators and linguists
Who want to explain the value of their work more clearly, avoid being seen as a commodity, and feel more confident when discussing decisions with clients or stakeholders.
Localization project managers
Who work in-house or on the vendor side and need to explain decisions and priorities to internal teams, linguists, and language service providers.
Freelance Localization professionals
Who want to communicate their expertise more clearly and have more confident conversations with clients.
Miguel Sepúlveda
| Globalization Director at King (Microsoft)
| Globalization Consultant
| Globalization Consultant
About MIGUEL
Created with
