SEO & SEA Localization

The II edition of our popular course SEO Marketing Localization is now available.

SEO, SEA, SEM, marketing translation, searcher intent, topics, content creation for SEO, readability, Google algorithms... do they ring any bells?

Marketing translation, SEO & SEA localization, and optimization of content for SEO are rapidly growing fields where having the right set of skills will help you get the best customers and thrive.

Get your seat for the best 5 module curse on SEO and SEA localization and SEO content optimization.
Acquire the skills
 to succeed in marketing translation learning how to apply SEO skills to your translations, how to localize SEA content and how to optimize your content for SEO.

5 days full of dynamic content delivered in English, activities with real life examples in 3 languages (French, German, and Spanish), Q&A sessions, and a final day with breakout rooms to put everything you have learned into practice.

There is nothing better and more updated out there. Better up yourself and start succeeding in this multimillion-euro field and work for the best clients in the market.

Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them. 

If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
  • This course includes:
  • Expert coach: Alfonso González, Senior Localization Manager at Pathwire & TranslaStars Founder
  •  Live activities
  •  Life access to the contents
  • In English with examples in French, German, and Spanish
  •  Completion certificate
  •  Money back guarantee
  • You will acquire: A-Z SEO/SEA skills for marketing localization 
  • Duration: 12 h (approximately)

Everything you need to know about
SEO & SEA localization and SEO content optimization
for marketing content.

Discover the contents we will be covering and the skills you need
to master SEO & SEA localization and content optmization
Module 1
Module 2
Module 3
Module 4
Module 5

Module 1-Ranking SEO content and localization projects. Understading the impact of algorithms on copy and localized content

Discover and master the basics about ranking content on Google and other search engines. Learn how algorithms work and impact the copy we create and localize and what we can do to offer the best solutions.

1. Where we are today with Google algorithms
2. What to do with content for SEO
3. Ranking content on Google
4. Type of search responses
5. Positions in search
6. NLP vs. NLU
7. Page Segmentation
8. Voice Search
9. Google Algorithms: Rank Brain vs Neural Matching
10. Structured Data and Schema Markup

Module 2-SEO, SEA, SEM. Localizing metadata

Discover all you need to know about SEM, SEO, and SEA and how to optimize and localize metadata for SEO.

1. Difference between SERP, SEM, SEO, and SEA
2. Organic and paid traffic
3. Keywords and longtail keywords
4. Keyword stuffing
5. Function and content words
6. Metadata & limitations affecting localization
6.1 URLs & Slugs
6.2 Metatitle/Title tags
6.3 Metadescription
6.4 H1+Hn Tags
6.5 Writing & Localizing engaging headings (to increase CTR)
6.6 Alt Text on Images
6.7 Lknks
6.8 Hreflang

Module 3-Ranking better, SEA, and tools

Let's prepare content to rank better. Learn about SEA creation and localization and the SEO tools basics that will help you create an even better content.

1. Content to be optimized for SEO
1.1 SEO Writing/Localizing Tips: Optimizing Content
1.2 Writing/Localizing content Google likes to rank
1.3 Writing good content for SEO structure
2. SEA: Google Ads (Creation and Localization)
3. Tools you should know and use
3.1 SemRush
3.2 Answer the Public
3.3 SERP Simulator
34. Google Tools
4. Myths debunked

Module 4-Mastering SEO and SEA structure

Get to know the best tips to wisely structure your content and optimize it for SEO.

1. Communication
2. Copywriting and localization style
2.1 Character/Space limitation 
2.2 Keywords and synonyms
2.3 Clusters
2.4 Readability
2.5 Voice Search
2.6 Inclusivity
2.7 Grammar
2.8 Brands
2.9 Tags & Markup language
2.10 Lanugage varieties
3. Content & product management
4. Postedition & proofreading

Module 5-Putting knowledge into practice

Let's put into practice everything we have learnt in the first 4 days with real life examples.

1. Work in small groups
2. Feedback based activities
3. Examples in different languages (EN, DE, FR, ES)

Course and coach description

There is only one way to succeed in SEO & SEA localization: practicing with real life examples and learning from professionals who do it everyday.

The localization of marketing content has become increasingly important in the last few years and anyone who wants to succeed as a marketing translator needs to know how to deal with SEO and SEA localization and how to optimize content for SEO

In this course, Alfonso will cover everything you need to know from the basics of how algorithms work in relation to the copy you create/localize to how to apply the SEO & SEA localization skills you will acquire in real content using real life examples.

Alfonso González has more than 20 years' experience managing all types of translation projects. In his position as Senior Localization Manager, he deals with more than 2000 projects every year related to marketing, support, and software in more than 10 languages.

Who is this course for?

This course is addressed to everyone who is interested in SEO, SEA, marketing localization, and SEO content optimization and who specifically wants to know more about:
  • the localization of SEO and SEA related content;
  • how to structure content in source and target languages;
  • the optimization, analysis, use and translation of keywords for SEO and SEA;
  • how to think on searcher intent and apply it in our copy;
  • the translation of marketing content to rank better in search engines;
  • requirements in SEO and SEA related content.

The course will be delivered in English, with a full module dedicated to work with real life examples for French, German, and Spanish speakers. You will be able to apply the skills you will gain to SEO and SEA localization in any language combination.


Linguistic skills:
  • A good English level is required.

  • A computer with speakers as well as a stable internet connection are necessary.

  • You can attend this course from wherever you want.
  • Life access to the contents of the course and extra contents when you acquire your seat.

Alfonso González

Besides being the founder of TranslaStars, Alfonso is a multifaceted professional who has developed his professional career as a translator, translation manager, and university teacher.

As a translator he has excelled in the translation of European and international standards,  scientific texts, audiovisual projects, and marketing content.

He has founded and co-founded several companies and currently works as a translation manager in Germany for Formlabs (where he has created the translation department for more than 15 languages and developed the current translation workflow). 
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