SEO Marketing Localization Course
SEO, SEA, SEM, marketing translation, readability, Google algorythms... all sound familiar to you, right?
Marketing and SEO localization is one of the fastest growing fields where having the right set of skills will help you get the best customers and thrive.
We have created a 5 module course where you will acquire the skills you need to succeed in marketing translation, where you will learn how SEO impacts translation, and how to apply SEO skills to your translations.
5 days full of dynamic content delivered in English, activities with real life examples in 3 languages (French, German, and Spanish), Q&A sessions, and a final day to put everything you have learned into practice.
There is nothing better and more updated out there. Better up yourself and start succeeding in this multimillion-euro field and work for the best clients in the market.
Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them.
If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
Marketing and SEO localization is one of the fastest growing fields where having the right set of skills will help you get the best customers and thrive.
We have created a 5 module course where you will acquire the skills you need to succeed in marketing translation, where you will learn how SEO impacts translation, and how to apply SEO skills to your translations.
5 days full of dynamic content delivered in English, activities with real life examples in 3 languages (French, German, and Spanish), Q&A sessions, and a final day to put everything you have learned into practice.
There is nothing better and more updated out there. Better up yourself and start succeeding in this multimillion-euro field and work for the best clients in the market.
Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them.
If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
Everything you need to know about
marketing localization, SEO, SEA, keywords,choosing the best SEO equivalents, and much more...
in one place
in one place
Module 1-Intro to Marketing Localization for SEO, SEA, SEM
Discover and master the basics about ranking content on Google and other search engines.
1. Ranking content on Google and other search engines
2. NLP (Natural Language Processing) vs. NLU (Natural Language Understanding)
3. Google Algorythms
4. Page Segmentation
5. Semantic Search
6. Rank Brain vs Neural Matching
7. Structured Data
8. Intent Match
9. Geo Location
3. Google Algorythms
4. Page Segmentation
5. Semantic Search
6. Rank Brain vs Neural Matching
7. Structured Data
8. Intent Match
9. Geo Location
Module 2-Marketing Localization for SEO, SEA, SEM
Discover all you need to know about SEM, SEO, and SEA.
1. Difference between SERP, SEM, SEO, and SEA
2. Organic and paid traffic
2. Organic and paid traffic
3. Keywords and longtail keywords
4. Keyword stuffing
4. Keyword stuffing
5. Function and content words
6. Helping Google understand your content
Module 3-Preparing marketing content to be localized
Let's prepare content to be localized and master how to post edit localized content
1. Type of marketing content to be localized
2. SEO Writing/Translating Tips: optimizing content
3. Writing for your target audience (not for Google): answering questions
4. Finding the best keyword equivalents (not only the best translation)
1. Type of marketing content to be localized
2. SEO Writing/Translating Tips: optimizing content
3. Writing for your target audience (not for Google): answering questions
4. Finding the best keyword equivalents (not only the best translation)
5. Brand/Customer guidelines (target audience, voice, tone...)
6. Post editing for translators (treatment of phrase units, widow words/lines, translation of headings, correct use of upper and lower case, etc.)
7. Keyword trends and analysis
8. Tools you should know (and use)
7. Keyword trends and analysis
8. Tools you should know (and use)
Module 4-Mastering SEO and SEA structure
Master the knowledge of SEO and SEA structure content.
1. Definition and function of meta title, meta description, alt text for images, page structure (headings and subheadings, H1+Hn...), anchor text
2. Localization of meta title, meta description, alt text for images, page structure, and anchor text
3. Ad types and localization requirements
4. SEO and SEA localization myths debunked
5. Character limitation
6. Pixel limitation
7. Readability
7. Readability
Module 5-Putting knowledge into practice
Let's put into practice everything we have learnt in the first 4 modules with real life examples.
1. Feedback based activities
2. Examples in different languages (EN, DE, FR, ES)
1. Feedback based activities
2. Examples in different languages (EN, DE, FR, ES)
Course and coach description
Who is this course for?
Resources
Meet
Alfonso González
Besides being the founder of TranslaStars, Alfonso is a multifaceted professional who has developed his professional career as a translator, translation manager, and university teacher.
As a translator he has excelled in the translation of European and international standards, scientific texts, audiovisual projects, and marketing content.
He has founded and co-founded several companies and currently works as a translation manager in Germany for Formlabs (where he has created the translation department for more than 15 languages and developed the current translation workflow).