Expert in SEA Localization
Companies around the world spend millions of dollars in online search ads every day to sell their products and services.
SEA is a multimillion field of specialty needs skilled linguists who understand how ads work and how to localize and optimize the content to achive the best results.
If you want to become part of the most searched professionals by marketing and translation agencies, then this 3 day live course is for you.
Search-engine advertising (SEA) is together with search-engine optimization (SEO) a part of search-engine marketing (SEM). Advertisements in the form of text or images are posted on search engines and other channels (such as Google) to improve the visbility of businesses and brands (and their products or services), as appearing high up in the SERPs help those companies selling their products or getting leads for their campaigns.
In this course Alfonso will provide you with the skills to understand how ads work, the importance of keywords (and how to find and select the best ones), the backend and frontend of an ad, and how to efficiently localize ads for specific markets.
You will get the skills you need to succeed in one of the most demanding and fastest growing fields of expertise, and you will be prepared to work for a wide range of clients.
All of that with some interesting real-life examples and short activities during the course.
Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them.
If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
SEA is a multimillion field of specialty needs skilled linguists who understand how ads work and how to localize and optimize the content to achive the best results.
If you want to become part of the most searched professionals by marketing and translation agencies, then this 3 day live course is for you.
Search-engine advertising (SEA) is together with search-engine optimization (SEO) a part of search-engine marketing (SEM). Advertisements in the form of text or images are posted on search engines and other channels (such as Google) to improve the visbility of businesses and brands (and their products or services), as appearing high up in the SERPs help those companies selling their products or getting leads for their campaigns.
In this course Alfonso will provide you with the skills to understand how ads work, the importance of keywords (and how to find and select the best ones), the backend and frontend of an ad, and how to efficiently localize ads for specific markets.
You will get the skills you need to succeed in one of the most demanding and fastest growing fields of expertise, and you will be prepared to work for a wide range of clients.
All of that with some interesting real-life examples and short activities during the course.
Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them.
If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
Webinar and panellist description
Who is this webinar for?
Resources
SESSION 1
Start falling in love
with SEA
Session 1
1.1 Difference between SERP, SEM, SEO, and SEA
1.2 Organic and paid traffic
1.3 Keywords for ads (Positive and negative match types)
1.4 Content and function words
1.5 Difference between organic content and ads on Google
1.6 Identifying keywords and search volume
SESSION 2
See? This is SEA
Session 2
2.1 SEA Google Ads
2.2 Ad Extensions
2.3 Text Ads and Display Ads
2.4 Ads' goals
2.5 Editorial guidelines
2.6 Landing pages
Session 3
To SEA or not to SEA, that is the question
Session 3
3.1 Best practices for search ads
3.2 CTAs for ads
3.3 Keywords and synonyms
3.4 Clusters
3.5 Readability
3.6 Voice search
3.7 Inclusivity
3.8 Grammar
3.9 Power words
3.10 Post edition
Meet
Alfonso González
Besides being the founder of TranslaStars, Alfonso is a multifaceted professional who has developed his professional career as a translator, translation manager, and university teacher.
As a translator he has excelled in the translation of European and international standards, scientific texts, audiovisual projects, and SEO/SEA marketing content.
He has founded and co-founded several companies and currently works as a translation manager in Germany for Sinch Email (where he has created the translation department for more than 9 languages and developed the current translation workflow).