TMS Selection: Strategy, AI & Implementation
The Challenge of Selecting a Translation Management System (TMS)
Are you facing the challenge of selecting a Translation Management System (TMS) and don’t know where to start? Do you wonder if TMSs are becoming obsolete with the rise of Generative AI?
Master the art of choosing and managing localization technology with an expert from major global brands.
The Localization Impact
In this course, Veronica Carioni, Senior Localization Manager at Skyscanner, provides you with a practical framework to select the right technology without needing to be an engineer.
Drawing on her experience building teams at companies like Vistaprint and Skyscanner, you will learn to navigate a complex market, negotiate with vendors, and build a solid business case for your organization.
Drawing on her experience building teams at companies like Vistaprint and Skyscanner, you will learn to navigate a complex market, negotiate with vendors, and build a solid business case for your organization.
This isn't just a list of tools; it is a strategic guide to evaluate, select, and implement the solution that best fits your current and future needs.
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Course Tutor: Veronica Carioni, Senior Localization Manager at Skyscanner
Course activities
Life access to contents
Completion certificate
Course created in October 2025
Duration: 2 h approx.
Master the art of choosing and managing localization technology with an expert from major global brands
Transform localization from a cost center into a growth engine, and make executives listen
Module 1
TMS Basics & The Current Landscape
1.1 What is a TMS? Project management vs. Linguistic management.
1.2 Types of TMS and their benefits: Automation, interoperability, and centralization.
1.3 Are TMSs becoming obsolete? The debate between legacy architecture vs. AI and LangOps.
1.2 Types of TMS and their benefits: Automation, interoperability, and centralization.
1.3 Are TMSs becoming obsolete? The debate between legacy architecture vs. AI and LangOps.
Module 2
Advanced Features
& Artificial Intelligence
2.1 Beyond Translation Memory: AI features in today's market.
2.2 AI Agents for consistency, Automated Post-Editing (APE), and context-aware suggestions.
2.3 Integrations: Native connectors vs. APIs and the rise of orchestrators.
2.2 AI Agents for consistency, Automated Post-Editing (APE), and context-aware suggestions.
2.3 Integrations: Native connectors vs. APIs and the rise of orchestrators.
Module 3
The Selection Process
3.1 Understanding your needs: "Must-haves" vs. "Nice-to-haves".
3.2 Mapping organization requirements and creating effective RFIs.
3.3 Decisive factors beyond features: UX, support, security, and scalability.
3.2 Mapping organization requirements and creating effective RFIs.
3.3 Decisive factors beyond features: UX, support, security, and scalability.
Module 4
Business Case & Implementation
4.1 How to present ROI to leadership: Data, KPIs, and alignment with company goals.
4.2 Negotiation strategies: Pricing models, support SLAs, and penalties.
4.3 Implementation plan: Defining workflows, user training, and migration strategies
4.2 Negotiation strategies: Pricing models, support SLAs, and penalties.
4.3 Implementation plan: Defining workflows, user training, and migration strategies
In this course, Veronica Carioni, Senior Localization Manager at Skyscanner, provides you with a practical framework to select the right technology without needing to be an engineer.
Drawing on her experience building teams at companies like Vistaprint and Skyscanner, you will learn to navigate a complex market, negotiate with vendors, and build a solid business case for your organization.
What you will learn:
Drawing on her experience building teams at companies like Vistaprint and Skyscanner, you will learn to navigate a complex market, negotiate with vendors, and build a solid business case for your organization.
What you will learn:
- TMS Fundamentals: Understand the differences between cloud, on-premise, and enterprise solutions, and how features are divided between project management and CAT tools.
- The Impact of AI: Explore top AI-powered features, from Quality Estimation (QE) and dynamic engine selection to automated terminology management and AI agents for tone consistency.
- Selection Strategy: Master the full process: needs analysis, stakeholder involvement (including procurement and developers), creating RFIs, and the critical importance of running pilots and trials.
- Negotiation & Costs: Learn to decipher complex pricing models (per license vs. volume), identify hidden costs in connectors, and avoid long-term contract lock-ins in a rapidly changing tech landscape.
- Successful Implementation: Key steps to migrate systems, define automated workflows, and ensure team adoption.
This course is designed for:
who need to evaluate, purchase, or switch their translation management technology, whether in a startup or a large corporation.
- Localization Managers
- Project Managers
- Industry Professionals
who need to evaluate, purchase, or switch their translation management technology, whether in a startup or a large corporation.
Veronica Carioni
Senior Localization Manager at Skyscanner
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About VERONICA
Veronica has years of experience on the client side (buyer side), and currently leads localization at Skyscanner.
Previously, she built and evolved localization teams at Vistaprint from scratch.
Her approach combines quality management, product strategy, and AI implementation, always with a practical perspective: how to select complex technology without losing sight of human and linguistic needs.
Previously, she built and evolved localization teams at Vistaprint from scratch.
Her approach combines quality management, product strategy, and AI implementation, always with a practical perspective: how to select complex technology without losing sight of human and linguistic needs.
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