EXPERT GTM COURSE

Go-To-Market Strategy

Harvard Business Review has repeatedly emphasized that even strong innovations fail when companies underestimate commercialization and market-entry strategy .

McKinsey highlights that companies with strong commercial alignment between marketing and sales significantly outperform peers in revenue growth.

In other words:

Execution without strategy is noise.
Activity without structure is expensive.
Launching without a Go-To-Market plan is gambling.

The Go-to-Market Strategy course provides a structured framework to:

define your ideal customers,
align messaging,
select the right channels,
build a pipeline,
and measure performance with the right KPIs.

This is the commercialization architecture course you need to succeed.

Write your awesome label here.

This course includes:
Created by: CREO Academy for TranslaStars
Interactive content
Life access to content
In English
Completion certificate
Money back guarantee
Acquire A-Z knowledge about GTM (Go-To-Market) Strategies
When: On-Demand Course
Duration: 4 h approx.

This course provides a structured and practical framework to help entrepreneurs, founders, and business leaders design a clear GTM strategy that connects product, ideal customer, channels, sales pipeline, and KPIs. It guides learners through the process of defining their market approach, evaluating distribution channels, building a sales pipeline, and measuring performance effectively.

Delivered in a focused microlearning format (19 units, 4 hours total, designed around 15 minutes per day), the course enables participants to build strategic clarity without overwhelming their schedules.

The program combines conceptual foundations with applied tools, real-world case studies, and a worksheet template to help learners translate theory into action.

By the end of the course, participants will be able to:

Define and structure a Go-To-Market strategy
Distinguish between strategy plan and marketing plan
Identify and evaluate GTM models
Analyze channel strategies and calculate margins
Build a structured sales pipeline
Differentiate between marketing funnel and sales funnel
Evaluate MMP beyond MVP and early adopters
Define meaningful KPIs
Analyze risk and mitigation strategies
Assess GTM approaches for start-ups, scale-ups, and established companies

Module 1: Foundations of Go-To-Market Strategy

Module 2: Channels, Margins & Commercial Design

Module 3: Funnel, Pipeline & Customer Progression

Module 4: KPIs & Performance Measurement

Module 5: Risk, Scale & Real-World Case Studies

Foundations of Go-To-Market Strategy

Module 1. Foundations of Go-To-Market Strategy

1.1 Define what a GTM strategy is (and what it is not)

1.2 Differentiate between strategy plan and marketing plan

1.3 Identify common GTM approaches

1.4 Analyze the core components of a successful GTM model

1.5 Draft a structured GTM implementation framework

Channels, Margins & Commercial Design

Module 2. Channels, Margins & Commercial Design

2.1 Understand the role of marketing, sales, and distribution channels

2.2 Evaluate different channel strategies

2.3 Calculate channel margins

2.4 Assess channel sustainability

2.5 Align channel selection with your revenue model

Funnel, Pipeline & Customer Progression

Module 3. Funnel, Pipeline & Customer Progression

3.1 Distinguish between marketing funnel and sales funnel

3.2 Build a structured sales pipeline

3.3 Evaluate customer progression stages

3.4 Move beyond MVP thinking by evaluating your MMP

3.5 Understand customer expectations

3.6 Design user-centered support models

KPIs & Performance Measurement

Module 4. KPIs & Performance Measurement

4.1 Identify meaningful GTM KPIs

4.2 Evaluate performance indicators across stages

4.3 Align metrics with strategic objectives

4.4 Avoid vanity metrics

4.5 Measure channel effectiveness

Risk, Scale & Real-World Case Studies

Module 5. Risk, Scale & Real-World Case Studies

5.1 Analyze GTM strategies for start-ups

5.2 Analyze growth strategies for scale-ups and established companies

5.3 Evaluate real case studies of successful GTM execution

5.4 Examine failed GTM strategies and extract lessons

5.5 Identify risks and design mitigation strategies

Although primarily designed for language experts such as translators and reviewers, this course also offers tremendous value to marketing professionals, (localization) project managers, writers of to-be translated content, and anyone curious about:

•    what transcreation is all about;
•    its common applications;
•    how it sets itself apart from traditional translation;
•    ways it handles limitations like space, timing, or rhyme;
•    and the skills necessary to excel in transcreation.

Delivered in English, this course offers skills and knowledge that can be applied to translation and transcreation work in any language pairing.

A working proficiency in at least one additional language beyond English is essential for the exercises, as you’ll need to use this language as a target.

The exercises use English as the source language. So, if English is usually your target language, you’ll need to be comfortable swapping your language pair to complete the transcreation tasks.