Communicating
the Value of Localization
Localization, the Growth Engine
Imagine walking into a leadership meeting and being able to clearly explain how localization has increased conversions by 25%, reduced support tickets by 18%, and cut time‑to‑market in half. That’s the kind of confidence this course gives you.
Communicating the Value of Localization is a hands‑on, insight‑rich course that teaches you how to prove and improve the impact of localization. You’ll go beyond translation metrics and learn to connect your work directly to business results. Through real examples, templates, and guided exercises, you’ll understand how to turn localization data into a story of growth, efficiency, and strategic advantage.
The Localization Impact
In this course, you’ll explore how localization influences every layer of a company: marketing, product, customer experience, and revenue. You’ll discover how global brands link localization to core KPIs such as conversion rates, customer satisfaction (CSAT), and churn reduction.
You will learn the frameworks and language that turn localization into a business conversation. You’ll master the tools that leading organizations use: ROI formulas, KPIs and OKRs, and executive dashboards that highlight measurable impact. You’ll also gain practical storytelling techniques — how to move from Hook → Insight → Impact → Ask — so your presentations resonate at the C‑suite level.
Taught By A Localization Leader
Taught by Julio Leal, a localization leader with experience at SAP, Wayfair, Spendesk, and other global firms, the course brings together years of hands‑on expertise and best practices from companies that treat localization as a growth function, not a cost. It’s designed for professionals who want to influence strategy, earn trust, and communicate in the language executives understand: data, outcomes, and vision.
Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them.
If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
Write your awesome label here.
Course Tutor: Julio Leal, Head of Localization at Rover
Course activities
Life access to contents
Completion certificate
Course created in October 2025
Duration: 2 h approx.
Transform localization into a growth engine, and make executives listen
Transform localization from a cost center into a growth engine, and make executives listen
Intro to KPIs and measurement tools
1.1 Introduction: the link between Localization → UX → Engagement → Impact
1.2 Metrics and Objectives: definitions, types (quality, efficiency/time, cost, growth, satisfaction) and SMART goals
1.3 Measuring and Communicating ROI: by initiative and by market/language. Financial and non‑financial ROI (brand, compliance, trust, time‑to‑market)
1.4 Turning Data into Insights: from raw numbers to meaningful business impact
1.5 Advanced Metrics and Continuous Improvement: feedback loops, technology, skills, and cross‑functional collaboration
1.6 KPIs, OKRs, and the CEO Dashboard: how to speak the language of leadership with clarity and brevity
1.7 Key Takeaways
1.2 Metrics and Objectives: definitions, types (quality, efficiency/time, cost, growth, satisfaction) and SMART goals
1.3 Measuring and Communicating ROI: by initiative and by market/language. Financial and non‑financial ROI (brand, compliance, trust, time‑to‑market)
1.4 Turning Data into Insights: from raw numbers to meaningful business impact
1.5 Advanced Metrics and Continuous Improvement: feedback loops, technology, skills, and cross‑functional collaboration
1.6 KPIs, OKRs, and the CEO Dashboard: how to speak the language of leadership with clarity and brevity
1.7 Key Takeaways
Localization is not just about translation, it’s about driving growth, reducing costs, and mitigating risks.
In this practical course, you’ll learn how to identify, measure, and communicate the true value of localization to executive teams. You’ll leave with a ready‑to‑use framework, templates, examples, and an executive narrative that connects localization to Revenue, Retention, and Reputation.
In this course you will learn to:
In this practical course, you’ll learn how to identify, measure, and communicate the true value of localization to executive teams. You’ll leave with a ready‑to‑use framework, templates, examples, and an executive narrative that connects localization to Revenue, Retention, and Reputation.
In this course you will learn to:
- Choose the metrics that matter (quality, efficiency, costs, growth, CSAT, web/social) and connect them to business goals.
- Calculate and communicate ROI, both financial and strategic (by market and language) with clear formulas and real cases.
- Tell stories with data: Hook → Insight → Impact → Ask — to persuade leadership and secure resources (people, budget, tools).
- Design scalable KPIs and OKRs and build a CEO dashboard that is clear, visual, and actionable.
- Localization, marketing, product, and content leaders.
- PMs, vendor managers, and operations professionals reporting to executives.
- LSP professionals who need to demonstrate value to clients.
Requirements: Basic understanding of localization processes and a desire to measure and improve.
Julio Leal
Head of Localization at Rover
Follow Julio on this social media:
About JULIO
Julio Leal is currently leading the localization program at Rover, an international company offering pet sitting services.
He previously worked as senior manager of localization operations at Spendesk and Wayfair and before that, as the head of global localization at Ciena.
Prior to these roles, he worked at SAP as EMEA localization manager.
Fluent in Spanish, English, and German, Julio holds an MA in translation and interpreting studies from the University of Granada in Spain. He also holds an MBA and executive certificates in digital team management, web globalization management, and global marketing.
He previously worked as senior manager of localization operations at Spendesk and Wayfair and before that, as the head of global localization at Ciena.
Prior to these roles, he worked at SAP as EMEA localization manager.
Fluent in Spanish, English, and German, Julio holds an MA in translation and interpreting studies from the University of Granada in Spain. He also holds an MBA and executive certificates in digital team management, web globalization management, and global marketing.
Created with
