Transcreation Masterclass
Ed. II - 2024
THE WHAT, THE WHERE, & THE HOW OF TRANSCREATION
What is this "Transcreation" everyone is talking about? Let's solve the mystery and initiate you to this completely different and very targeted translation approach, closer to the art of copywriting than to traditional translation.
The result is a tailor-made message for a new audience, echoing not only the words but most importantly the emotional impact of the original message.
Embark on a journey with Sebastian, a seasoned maestro of creative translation, as he guides you through every facet of this methodology in our course.
Immersed in a diverse array of real-world examples and practical exercises, you'll explore:
This is not going to be a snooze fest. At all. You'll have fun while learning. Promise!
Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them.
If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
What is this "Transcreation" everyone is talking about? Let's solve the mystery and initiate you to this completely different and very targeted translation approach, closer to the art of copywriting than to traditional translation.
The result is a tailor-made message for a new audience, echoing not only the words but most importantly the emotional impact of the original message.
Embark on a journey with Sebastian, a seasoned maestro of creative translation, as he guides you through every facet of this methodology in our course.
Immersed in a diverse array of real-world examples and practical exercises, you'll explore:
- What is transcreation? And what sets it apart from conventional translation and localization methods?
- Where is transcreation used? And in which areas should it be avoided?
- What does the work of a transcreator look like? Tips & tricks, hurdles, and effective problem-solving strategies.
- Examples from Marketing, Entertainment and navigating restrictions like space or timing.
- Elevating your transcreation prowess: Insights and actionable advice to sharpen your skills.
This is not going to be a snooze fest. At all. You'll have fun while learning. Promise!
Conditions: Please read our course and subscription plans terms and conditions carefully. With your registration, you confirm that you have read, understood and accepted our conditions and agree with them.
If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.
Description of Webinar and Panelist
Who is this webinar for?
Resources
SESSION 1
What is Transcreation?
Session 1
1. Understanding Transcreation
1.1 Defining the Term
1.2 Transcreation vs. Translation vs. Localization
1.3 Grey Areas and Overlap
1.4 Transcreation Processes
2. Applications of Transcreation
2.1 Where to use Transcreation
2.2 Where to avoid Transcreation
2.3 Pitfalls and Dangers of Transcreation
2.4 Great Opportunities of Transcreation
1.1 Defining the Term
1.2 Transcreation vs. Translation vs. Localization
1.3 Grey Areas and Overlap
1.4 Transcreation Processes
2. Applications of Transcreation
2.1 Where to use Transcreation
2.2 Where to avoid Transcreation
2.3 Pitfalls and Dangers of Transcreation
2.4 Great Opportunities of Transcreation
SESSION 2
Marketing & Entertainment
Session 2
3. Marketing Transcreation
3.1 Examples
3.2 Exercises
4. Entertainment & Arts
4.1 Examples
4.2 Exercises
3.1 Examples
3.2 Exercises
4. Entertainment & Arts
4.1 Examples
4.2 Exercises
SESSION 3
Transcreation with Restrictions
Session 3
5. Transcreation with Restrictions
5.1 Space Restrictions
5.2 Timing
5.3 Lip-Sync
5.4 Rhyme
5.5 Song
5.6 Exercises
6 Conclusion
6.1 Self-Assessment
5.1 Space Restrictions
5.2 Timing
5.3 Lip-Sync
5.4 Rhyme
5.5 Song
5.6 Exercises
6 Conclusion
6.1 Self-Assessment
Meet
Sebastian Ewald
Sebastian is a German freelance translator and copywriter, and an all-out transcreation powerhouse. He shines as a specialist in Marketing and in nurturing the emotional connection to the audience.
For most of his career, he worked in entertainment on some of the biggest, most influential, and creatively challenging video game titles the industry has seen, decorated with numerous “game of the year” awards.
His translation experience encompasses tens of thousands of audio lines, and over a hundred videos watched by millions, including game cinematics, TV and online commercials, and even songs.
He is a hockey fan, a die-hard movie and TV buff, and today hails from France where he raises trilingual kids with his loveable Russian wife.
For most of his career, he worked in entertainment on some of the biggest, most influential, and creatively challenging video game titles the industry has seen, decorated with numerous “game of the year” awards.
His translation experience encompasses tens of thousands of audio lines, and over a hundred videos watched by millions, including game cinematics, TV and online commercials, and even songs.
He is a hockey fan, a die-hard movie and TV buff, and today hails from France where he raises trilingual kids with his loveable Russian wife.