Become an SEO Expert

Comprehensive SEO Course:
From Zero to SEO Hero

As a translator or copywriter, you're already brilliant at delivering high-quality content. But today that’s only half the battle. If you want to stand out and attract better clients, you need to offer more than just translations—you need to drive traffic, too. And how do you do that? By learning SEO (Search Engine Optimization).

SEO is one of the most in-demand skills in the market right now. It’s the key to getting your clients’ websites seen and driving the traffic that makes their business grow. By mastering SEO, you’ll set yourself apart and become a go-to expert for clients who need more than just words—they need results.

Why This SEO Course Stands Out

Most SEO courses out there are heavy on theory and leave you more confused than before you started. This course is different. It's designed specifically for translators and copywriters, offering a step-by-step, hands-on approach to mastering SEO. You’ll learn how to use SEO to drive traffic and results for your clients in ways that are easy to understand and implement.

The objectives of the course are:

1. To show how SEO can be applied practically—no complex theory, just real strategies that work for content creators.
2. To show you to the essential tools and strategies that will help you rank websites and content, without feeling overwhelmed.
3. To teach you how to optimize content, keywords, and backlinks in a way that drives measurable traffic, so you can offer more value to your clients.

This course combines all the resources, tools, and practical knowledge I’ve gained over the years—from failing with my own websites to finally seeing success. By the end, you’ll know how to make SEO work for you, even if it seemed out of reach before.

Grab Your Spot Now

Secure your spot now for this first edition of the Comprehensive SEO Course for translators and copywriters, taught by Maja Walczak, a seasoned localization expert with over 12 years experience and a proven SEO track record.

Important: Please read our course and subscription plans' 
terms and conditions carefully. By registering, you confirm that you have read, understood, and agreed to them.

If you have any questions, please visit the FAQ section (for courses or subscription plans) or get in touch with us.

Add Course to Your Calendar

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  • This course includes:
  •  Expert: Maja Walczak, Translator & SEO Expert
  •  Life access to the contents
  •  In English
  •  Completion certificate
  •  Money back guarantee
  • Downloadable course program
  • Duration: 10 h - Five 120 min modules (approximately)
  • When: 13-17 January 2025 (at 18:00 CET)
  • You'll gain SEO skills to drive traffic, become a go-to expert, and attract more clients.

Master SEO to Stand Out in the Localization Industry

Module 1
Module 2
Module 3
Module 4
Module 5

Module 1 - SEO Basics and Analytics Tools

In this module, you’ll explore the basics of SEO, including on-page optimization, off-page strategies, keywords, and backlinks, and how these elements help improve your site’s ranking. You'll also get step-by-step instructions on setting up Google Search Console and Google Analytics to track visitors, monitor conversions, and gather valuable data for better decision-making.

What you will learn:
- SEO basics: on-page optimization, off-page strategies, keywords, backlinks.
- Understand how these elements improve site ranking.
- Get step-by-step setup for Google Search Console and Analytics to track visitors and conversions.

Module 5 - Local SEO Tactics and SEO Localization

In this module, you’ll learn how to optimize for local search results by setting up and managing Google My Business and becoming a Google Local Guide to enhance visibility. You’ll also discover how to tailor SEO strategies for businesses expanding into new markets. A hands-on exercise will allow you to apply these skills by optimizing a mock client’s website or content.

What you will learn
:
- Optimize for local search:
    - Set up Google My Business.
    - Become a Google Local Guide.
- Tailor SEO for new market expansion.
- Apply skills in a hands-on website optimization exercise.

Module 2 - Mastering Keywords and Search Intent

In this module, you'll learn how to use keyword research tools to find the best keywords for your business. You'll discover how to tap into search intent to choose keywords that align with what your audience is actually searching for. We'll also cover competitor analysis, so you can see what keywords your competitors are ranking for and stay ahead. Finally, you'll get practical tips on how to optimize your content, ensuring your keywords are placed where they make the most impact.

What you will learn
:
- Use keyword research tools to find the best keywords.
- Tap into search intent to align with audience needs.
- Analyze competitors to stay ahead.
- Get practical tips for optimizing content with impactful keyword placement.

Module 4 - Fixing SEO Issues for Better Performance

In this module, you’ll learn what can negatively impact your SEO, such as keyword cannibalization, broken links, slow page speed, and more. You’ll explore tools for identifying and fixing these issues, including setting up redirects to avoid broken links. A practical exercise will guide you in using tools to check your site and resolve common SEO problems.

What you will learn
:
- Solving & avoiding SEO issues (e.g., keyword cannibalization, broken links, slow speed).
- Tools to identify and fix issues.
- Practice resolving common SEO challenges.

Module 3 - SEO Optimization Tools and Plugins

In this module, you'll learn how to outrank competitors by optimizing your website and blog posts, and improving internal and external linking. You'll also explore how to use SEO plugins to enhance your content and optimize images for better SEO performance.

What you will learn
:
- Outrank competitors by site, blog, and links optimization.
- Use SEO plugins to enhance content and optimize images.

The Story Behind This SEO Course

This SEO course was developed after my own frustrating experience of trying to learn SEO from the ground up. Like many translators and copywriters, I knew the importance of SEO, but the resources out there were overwhelming, full of theory, and didn’t give me practical steps. I felt stuck, and worse—my first three websites weren’t ranking or bringing in any traffic.

After taking several SEO courses that didn’t deliver the results I hoped for, I finally found a mentor who showed me a different approach—one that actually worked. That’s when everything changed for me. I learned to apply SEO in a way that was simple, practical, and effective—the way that made sense from the perspective of a translator, someone who understands content creation and how to adapt it for specific markets.

With this course, I want to give you the same breakthrough I had. I know how easy it is to feel stuck and lost in all the SEO jargon and theory, but SEO doesn’t have to be complicated. My goal is to make sure you walk away with the tools and confidence to start using SEO right away—no fluff, just practical steps that will make a difference. 

Who Should Enroll in This SEO Course?

This course is perfect for translators and copywriters who want to:

 - Take the first steps into SEO and expand their skills beyond just translations
 - Attract higher-paying clients by offering SEO-optimized content that ranks high 
 - Help their clients drive more traffic to their websites, blogs, or e-commerce platforms
 - Keep up with industry changes like AI advancements that demand smarter ways to work

SEO is essential for anyone working with digital content. As the world becomes more competitive, businesses are looking for professionals who can help them stand out online. Being able to offer SEO skills makes you a valuable asset to any client, helping them achieve real results like increased traffic, leads, and sales.

The more AI evolves, the more important it is for us, as translators and copywriters, to bring something unique—like SEO knowledge. It's not enough to create quality content.
We need to make sure that content is visible online.




Resources

Linguistic skills:
  • A good English level is required.
IT resources:
  • A computer with speakers as well as a stable internet connection are necessary.
Availability:
  • You can attend this course from wherever you want.
  • Life access to the contents of the course and extra contents when you grab your place.
Meet

Maja Walczak

Maja Walczak, founder of Langbay, is a seasoned Polish translator with a deep passion for helping global brands succeed in the Polish market. Maja saw how AI was changing the industry and decided to focus on SEO optimization. This shift led to amazing results for her clients and her own business.
Now, Maja wants to share what she’s learned with other translators who are struggling with SEO. She runs a blog where she shares tips and insights on translation, SEO, and the Polish market, helping others improve their skills and grow their success. You can also spot her on LinkedIn! 
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