Comprehensive SEO Course:
From Zero to SEO Hero
Why This SEO Course Stands Out
Grab Your Spot Now
Secure your spot now for this first edition of the Comprehensive SEO Course for translators and copywriters, taught by Maja Walczak, a seasoned localization expert with over 12 years experience and a proven SEO track record.
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Master SEO to Stand Out in the Localization Industry
Module 1 - SEO Basics and Analytics Tools
In this module, you’ll explore the basics of SEO, including on-page optimization, off-page strategies, keywords, and backlinks, and how these elements help improve your site’s ranking. You'll also get step-by-step instructions on setting up Google Search Console and Google Analytics to track visitors, monitor conversions, and gather valuable data for better decision-making.
What you will learn:
- SEO basics: on-page optimization, off-page strategies, keywords, backlinks.
- SEO basics: on-page optimization, off-page strategies, keywords, backlinks.
- Understand how these elements improve site ranking.
- Get step-by-step setup for Google Search Console and Analytics to track visitors and conversions.
Module 5 - Local SEO Tactics and SEO Localization
In this module, you’ll learn how to optimize for local search results by setting up and managing Google My Business and becoming a Google Local Guide to enhance visibility. You’ll also discover how to tailor SEO strategies for businesses expanding into new markets. A hands-on exercise will allow you to apply these skills by optimizing a mock client’s website or content.
What you will learn:
- Optimize for local search:
- Set up Google My Business.
- Become a Google Local Guide.
- Tailor SEO for new market expansion.
- Apply skills in a hands-on website optimization exercise.
What you will learn:
- Optimize for local search:
- Set up Google My Business.
- Become a Google Local Guide.
- Tailor SEO for new market expansion.
- Apply skills in a hands-on website optimization exercise.
Module 2 - Mastering Keywords and Search Intent
In this module, you'll learn how to use keyword research tools to find the best keywords for your business. You'll discover how to tap into search intent to choose keywords that align with what your audience is actually searching for. We'll also cover competitor analysis, so you can see what keywords your competitors are ranking for and stay ahead. Finally, you'll get practical tips on how to optimize your content, ensuring your keywords are placed where they make the most impact.
What you will learn:
What you will learn:
- Use keyword research tools to find the best keywords.
- Tap into search intent to align with audience needs.
- Analyze competitors to stay ahead.
- Get practical tips for optimizing content with impactful keyword placement.
Module 4 - Fixing SEO Issues for Better Performance
In this module, you’ll learn what can negatively impact your SEO, such as keyword cannibalization, broken links, slow page speed, and more. You’ll explore tools for identifying and fixing these issues, including setting up redirects to avoid broken links. A practical exercise will guide you in using tools to check your site and resolve common SEO problems.
What you will learn:
- Solving & avoiding SEO issues (e.g., keyword cannibalization, broken links, slow speed).
What you will learn:
- Solving & avoiding SEO issues (e.g., keyword cannibalization, broken links, slow speed).
- Tools to identify and fix issues.
- Practice resolving common SEO challenges.
Module 3 - SEO Optimization Tools and Plugins
In this module, you'll learn how to outrank competitors by optimizing your website and blog posts, and improving internal and external linking. You'll also explore how to use SEO plugins to enhance your content and optimize images for better SEO performance.
What you will learn:
- Outrank competitors by site, blog, and links optimization.
What you will learn:
- Outrank competitors by site, blog, and links optimization.
- Use SEO plugins to enhance content and optimize images.
The Story Behind This SEO Course
Who Should Enroll in This SEO Course?
Resources
Meet
Maja Walczak
Maja Walczak, founder of Langbay, is a seasoned Polish translator with a deep passion for helping global brands succeed in the Polish market. Maja saw how AI was changing the industry and decided to focus on SEO optimization. This shift led to amazing results for her clients and her own business.
Now, Maja wants to share what she’s learned with other translators who are struggling with SEO. She runs a blog where she shares tips and insights on translation, SEO, and the Polish market, helping others improve their skills and grow their success. You can also spot her on LinkedIn!