Creating a Marketing Content Strategy
Content Creation, AI, SEO & Tracking
In today's digital landscape, creating, optimizing, and tracking content is essential for effective marketing strategies.
Beatriz Redondo, Sr. Manager for Brand and Content at Sinch, offers in this course a comprehensive guide to mastering content marketing, SEO, and content tracking, tailored to content professionals and marketers.
Through a combination of theoretical knowledge and practical exercises, you’ll learn how to align content with business goals, optimize for SEO, and measure success using robust tracking techniques.
Beatriz Redondo, Sr. Manager for Brand and Content at Sinch, offers in this course a comprehensive guide to mastering content marketing, SEO, and content tracking, tailored to content professionals and marketers.
Through a combination of theoretical knowledge and practical exercises, you’ll learn how to align content with business goals, optimize for SEO, and measure success using robust tracking techniques.
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Course Tutor: Beatriz Redondo, Sr. Manager, Brand & Content at Sinch
Practical exercises
Life access to contents
Completion certificate
Money back guarantee
Duration: 6 h approx. (2 h/day)
You will acquire the main skills to successfully create, optimize and track content performance and implement strategies valid from SMB to global companies.
Course included in the Online Localization Management Program
Learn to measure the impact of your localization projects and optimize your localization strategy
Content Marketing Basics and Localization
- Introduction to content marketing principles.
- Understanding the role of localization in global content strategies.
- How content marketing supports business goals like brand growth and customer acquisition.
- Examples of content marketing formats (blog posts, ebooks, in-app content).
- Collaborating with localization teams to create a unified content approach.
- AI in content creation.
- AI in content creation.
SEO in Content Marketing
- Overview of SEO and its importance in content marketing.
- Introduction to the SEO funnel (Awareness, Consideration, Decision, Loyalty stages).
- How to perform keyword research and understand keyword intent.
- Best practices for writing SEO-optimized content.
- How to integrate SEO strategies with content localization.
Content Tracking and Optimization
- How to map content marketing goals to specific metrics.
- Introduction to key tracking tools (Google Analytics, SEMrush, Ahrefs).
- Building a comprehensive content tracking report.
- How to optimize content based on performance metrics.
- Best practices for tracking localized content performance.
Summary Of The Main Contents
The Marketing Content Course is divided into three core sessions:
Session 1: Content Marketing Basics and Localization
This session covers the foundational principles of content marketing, emphasizing the importance of aligning content strategies with business goals. You will explore the role of localization in global content strategies and understand how content marketing fuels brand growth and customer acquisition.
This session covers the foundational principles of content marketing, emphasizing the importance of aligning content strategies with business goals. You will explore the role of localization in global content strategies and understand how content marketing fuels brand growth and customer acquisition.
Session 2: SEO in Content Marketing
This session introduces the fundamentals of SEO, focusing on how content writers and localization specialists can use SEO to drive organic traffic. You will learn about the SEO funnel, keyword research, and how to create content that ranks well while addressing audience intent.
This session introduces the fundamentals of SEO, focusing on how content writers and localization specialists can use SEO to drive organic traffic. You will learn about the SEO funnel, keyword research, and how to create content that ranks well while addressing audience intent.
Session 3: Content Tracking and Optimization
The final session teaches you how to measure the performance of your content. You will learn to map content goals to metrics, build reports to track your content's success, and optimize your strategy based on performance data. This session also introduces key tools like Google Analytics, SEMrush, and Ahrefs.
The final session teaches you how to measure the performance of your content. You will learn to map content goals to metrics, build reports to track your content's success, and optimize your strategy based on performance data. This session also introduces key tools like Google Analytics, SEMrush, and Ahrefs.
The course duration is 6 hours.
You will receive a certificate of completion upon successfully finishing the course.
You will receive a certificate of completion upon successfully finishing the course.
Who Is This Course For
This course is ideal for:
- Content marketers looking to deepen their knowledge of localization strategies.
- SEO specialists who want to understand how to optimize content for different regions.
- Marketing professionals aiming to enhance their content tracking and reporting skills.
- Translation and content creation freelancers and agencies working in content creation and digital marketing who want to expand their expertise in SEO and content optimization.
Coach Description
Beatriz Redondo brings over 15 years of experience in content marketing and localization.
Currently heading the Content Team at Sinch, Beatriz has a wealth of knowledge in developing localized content strategies, SEO, and content optimization techniques.
With a background in journalism and screenwriting, she has a unique perspective on how storytelling can be used in marketing.
Currently heading the Content Team at Sinch, Beatriz has a wealth of knowledge in developing localized content strategies, SEO, and content optimization techniques.
With a background in journalism and screenwriting, she has a unique perspective on how storytelling can be used in marketing.
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