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Transcreation Masterclass


is more than a trendy buzzword. It is a completely different and very targeted translation approach, more akin to copywriting than to actual translation.

The result is a perfectly tailored message for a new market, replicating not the words but above all the emotional impact of the original message.

In this course, your instructor Sebastian, an accomplished maestro of creative translation, will walk you through all aspects of this approach.

Guided by a plethora of examples from the world around you as well as practical real-life exercises you will learn the following:
  • What is transcreation? And how does it differ from other translation approaches?
  • Where is transcreation used and where should it be avoided?
  • How do transcreators work? What are the difficulties? And how do we overcome them?
  • How do we apply transcreation in Marketing? In Entertainment? When we face restrictions?
  • How do I become a better transcreator? What are the tricks of the trade?
  • And much more...

Be there, or be square! (How would you transcreate that? Join us and find out!)

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  • This expert course includes:
  • Expert panelist: Sebastian Ewald, Freelance German Translator, former Localization Lead at Blizzard Entertainment
  •  Live activities, exercises to download
  •  Q&A session and in-webinar text-chat
  •  Lifetime access to the webinar and extra contents
  •  In English
  •  Completion certificate
  • When? 10, 11 & 12 October 2023 (2 h/day during 3 days at 14.00 CET)
  • Webinar duration: 360 min (6 hours approximately)
  • Downloadable webinar program
  • Access the online webinar signing in our platform and going to the webinar page. No links to Zoom are sent.
  • Course sponsored by: The Action Sports Translator
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